Tag: Website Design

Categories
Digital Marketing Email Marketing Online Marketing PPC SEO Social Media Social Media Marketing Video Marketing Web Design Web Development

LGBT Marketing Agency Helping Brands Connect Authentically With the LGBTQ+ Community

Pride flag in Nashville, TN.
Social Link is the top LGBT marketing agency

Build campaigns that are inclusive, data‑driven, and built to convert

Social Link is a full‑service LGBT marketing agency certified with the NGCC that helps brands earn real connection with LGBTQ+ audiences year‑round — not just in June. We combine inclusive brand strategy, creative production, social and search expertise, media buying, influencer partnerships, email, and analytics to deliver campaigns that feel true, look beautiful, and move the needle.

Primary CTA: Book Your Free Strategy Call

Secondary CTA: Get a Custom LGBTQ+ Growth Plan

About Social Link — A Full‑Service LGBT Marketing Partner

Inclusive marketing is more than a rainbow logo. It’s an ongoing commitment to representation, cultural intelligence, and measurable outcomes. At Social Link, we partner with you from first brief to ongoing optimization, blending authentic storytelling with hard‑working performance marketing. Our team includes strategists, creatives, producers, media buyers, SEOs, analysts, and project managers who specialize in building programs that resonate with LGBTQ+ communities while advancing your brand and business goals.

We’ve spent years crafting scalable systems for multi‑channel growth: content frameworks that travel across platforms, design systems built for accessibility, and reporting that isolates what’s working (and what isn’t) so you can invest with confidence. Our approach is collaborative, transparent, and relentlessly focused on outcomes — awareness, engagement, qualified traffic, and revenue.

Credibility matters. Social Link operates as a full‑service agency with strategy, creative, launch, and optimization capabilities under one roof, supported by monthly dashboards, weekly ad results, and ongoing R&D and A/B testing.

Our LGBT Marketing Services

Below is the core stack we deploy for LGBTQ+ initiatives. Everything is modular; we’ll design the right combination for your brand, industry, and goals.

Inclusive Brand Strategy & Positioning

  • Audience research, persona development, and cultural landscape analysis
  • Messaging playbooks, tone‑of‑voice, and inclusive language guidance
  • Brand identity alignment and creative direction that centers representation
  • Campaign architecture and KPI mapping to keep creative tied to outcomes

Website Design & Development

  • Information architecture, wireframes, and high‑fidelity design
  • Accessibility‑minded UI/UX (mobile‑first, fast, and readable)
  • Landing pages aligned to LGBTQ+ search intent (Pride campaigns, inclusive services)
  • SEO‑ready builds with schema, clean markup, and analytics baked in

Web design and development are part of Social Link’s full‑service creation offering, alongside landing page development and ongoing maintenance/hosting.

Search Engine Optimization (SEO)

  • Keyword research targeting terms like “LGBT marketing agency,” “LGBTQ+ marketing services,” “inclusive branding,” and long‑tail city queries
  • On‑page optimization: titles, headers, internal links, and content refreshes
  • Technical SEO: crawl budget, Core Web Vitals, structured data, and localization
  • Ethical link development and digital PR with LGBTQ+ publications and partners

SEO optimization is a core Launch/Reporting pillar in Social Link’s offering.

Pay‑Per‑Click (PPC) & Paid Social

  • Google Ads and YouTube campaigns aligned to LGBTQ+ intent
  • Paid social on Meta, TikTok, LinkedIn, Pinterest, and X — creative and copy that matches community tone
  • Full‑funnel structure (awareness, consideration, conversion) with audience testing
  • Weekly optimization and budget reallocation to proven winners

Ads campaigns (lead gen) and media buying/paid placements are standard components.

Social Media Management & Community

  • Channel strategy, content calendars, and publishing
  • In‑house creative (short‑form video, design, motion) crafted for platform norms
  • Community management and social listening to inform creative and product feedback
  • Custom dashboards to visualize reach, engagement, share of voice, and sentiment

Social Link’s social services include strategy, content & campaigns, video/photo/design, paid social management, channel management, measurement, dashboards, community management, social listening, and influencer strategy/management.

Content Creation (Photo, Video, Design, Copy)

  • Studio and on‑location production for campaigns and evergreen brand assets
  • Story‑led scripts, UGC‑style creative, and micro‑content packages
  • Graphic design for ads, emails, landing pages, and out‑of‑home
  • Editorial: blogs, guides, and case studies optimized for search and shareability

In‑house photography and creative production capabilities support this end‑to‑end.

Email Marketing & Marketing Automation

  • Platform setup and integration with CRM and ecommerce
  • Segmentation, personalization, and lifecycle flows (welcome, nurture, promo, re‑engagement)
  • A/B testing, deliverability, and compliance (GDPR, CAN‑SPAM)
  • Live dashboards and monthly reporting

Social Link’s email service spans strategy workshops, templates, automation, compliance, testing, and performance tuning.

Influencer & Creator Partnerships

  • Talent sourcing (priority to LGBTQ+ creators with authentic fit)
  • Briefs, contracts, and content QA for brand safety
  • Paid amplification and whitelisting to scale proven posts
  • Integration with PR, events, and retail moments

Influencer strategy and management are included in Social Link’s social services suite.

PR, Sponsorships & Events

  • Press releases, pitches, and media list curation (LGBTQ+ outlets + mainstream)
  • Pride sponsorship planning, experiential activations, and measurement
  • Community partnerships and cause marketing that reflect long‑term support

Community building/sponsorships are part of the Launch layer.

Hosting, Maintenance & Ongoing Optimization

  • Site care, updates, and security
  • Conversion rate optimization (CRO) and heatmapping
  • Quarterly testing roadmaps across ad creative, landing pages, and email flows

Ongoing optimization and constant A/B testing are core deliverables.

What Makes Our LGBT Marketing Agency Different

Authenticity over tokenism

We prioritize real representation and lived experience, grounding every decision in cultural awareness and respect.

Creative built for platforms

Short‑form vertical video, carousels, creator‑led storylines, and static design that actually stops the scroll.

Performance discipline

From bid strategies to content clustering, we connect creative to KPIs, not vanity metrics.

Full‑funnel measurement

We architect reporting to show contribution at each layer — awareness, engagement, qualified traffic, and revenue — so you can scale with clarity.

A single accountable partner

Strategy, creation, launch, reporting, and optimization under one roof. (No finger‑pointing between vendors.)

Our Process for LGBTQ+ Marketing Success

  1. Discovery & Alignment We align on goals, define target segments, and review previous learnings. We’ll identify product/market fit signals inside LGBTQ+ audiences and set success metrics.
  2. Research & Cultural Intelligence We analyze search behavior, social conversations, competitor/creative gaps, and community sentiment. Insights turn into a hypothesis roadmap and messaging angles.
  3. Strategy & Planning We define campaign architecture, channel mix, budget allocations, and testing plans. We specify creative needs (assets, formats, hooks) and set the reporting cadence.
  4. Creative Production Our studio produces content that fits the platforms and feels natural to the communities you want to reach — including creator collaborations and UGC.
  5. Launch & Scale We stand up ads, landers, and emails; enable pixels and events; and deploy full‑funnel targeting. As signals accumulate, we reallocate budget to winners.
  6. Measure, Learn, Optimize We monitor dashboards, run structured experiments, and report what moved KPIs. Every cycle informs the next.

Expect monthly dashboards/KPIs and weekly ad/conversion results as standard.

Sample Impact (Illustrative)

  • Retail Pride Activation: +300% social engagement YoY, 22% MoM sales uplift during campaign window
  • Travel & Hospitality: Creator‑led city guides drove +41% increase in qualified organic sessions and double‑digit booking growth
  • Tech Startup Launch: LGBTQ+ audience reach up 75% in 90 days; CAC down 28% via creative iteration and funnel cleanup

Industries We Serve

We’ve partnered across categories where inclusive storytelling and precise performance matter most:

  • Fashion & Apparel
  • Beauty & Personal Care
  • Travel & Hospitality
  • Technology & SaaS
  • Food & Beverage / CPG
  • Health & Wellness, Education, Nonprofit

Where We Operate

We run campaigns across the U.S. and globally, tailoring creative and media to local culture and norms. We’ve supported work in markets such as New York, Los Angeles, Miami, Chicago, London, Paris, São Paulo, and Sydney, among others — and we localize language, influencers, and media buys accordingly.

Proof You Can Trust

  • Full‑service lifecycle capabilities (Strategy → Creation → Launch → Reporting → Optimization) are a documented part of how Social Link operates.
  • Our social offering includes strategy, content & creative, video/photo/design, paid social management, channel management, analytics, dashboards, community management, listening, and influencer programs — all in one place.
  • We maintain in‑house creative production (photography/video) to keep quality high and timelines tight.

FAQs — LGBT Marketing Agency

What does an LGBT marketing agency actually do?

We help brands reach LGBTQ+ audiences with culturally aware strategy, inclusive creative, precise media buying, community management, and end‑to‑end analytics — all designed to drive measurable outcomes (traffic, conversions, revenue).

How is this different from general “diversity marketing”?

“Diversity” is broad; LGBTQ+ marketing demands specific cultural context, language, and representation. We build with — not just for — the community, partnering with queer creators, media, and organizations.

Is LGBTQ+ marketing only relevant during Pride Month?

No. Pride is a moment, not a strategy. Year‑round consistency builds trust and lifts lifetime value. We’ll plan tentpole content for June, but we anchor in ongoing storytelling and performance.

How do you measure success?

We define KPIs up front (reach, engagement rate, CTR, AOV, CAC, ROAS, subscriber growth, etc.), install tracking, and report weekly/monthly. We also monitor brand safety and sentiment.

Will you help us avoid tokenism?

Yes. Our cultural review process and creator partnerships ensure representation is accurate and respectful. We also advise on internal language guidelines and inclusive imagery.

What if we’ve never marketed to LGBTQ+ audiences before?

Great — we’ll start with discovery, research, and a pilot. We’ll test creative angles, refine messaging, and scale what performs.

Do you work with LGBTQ‑owned businesses and ally brands?

Both. We prioritize brands committed to genuine inclusion and long‑term community support.

What services do you offer beyond campaigns?

Full‑stack support: brand strategy, web design/development, SEO, PPC, social/content, photo/video, email, PR/sponsorships, hosting, and ongoing optimization with dashboards and testing.

How fast will we see results?

Timelines vary by channel. Paid media often impacts awareness immediately and conversions within weeks; SEO compounds steadily over months. We’ll map a plan that balances quick wins and durable growth.

Can you integrate with our existing tech stack?

Yes. We regularly work with CRMs, ecommerce platforms, and email tools (e.g., HubSpot, Klaviyo, Mailchimp, ActiveCampaign) and set up compliant data flows, automations, and dashboards.

Ready to Build an Inclusive Growth Engine?

If you’re looking for an LGBT marketing agency that pairs authentic creative with performance discipline, you’re in the right place. Let’s build something real — and scalable.

CTA: Book Your Free Strategy Call

Alternate CTA: See How We’d Grow Your LGBTQ+ Audience

(Optional) Add‑Ons That Accelerate Results

  • Local SEO & Landing Hubs: City‑specific pages that rank for “[city] LGBT marketing” and related queries
  • Creator Content Labs: Monthly packages of creator‑made shorts for paid + organic
  • Lead Gen + Email Engine: Offer hooks, gated content, and lifecycle flows to convert new traffic
  • Attribution & MMM Lite: Cross‑channel models to understand contribution beyond last‑click
  • Quarterly Insight Reports: What the LGBTQ+ conversation is doing across platforms and categories

How We’ll Work Together

  • Ownership & Transparency: You own the accounts, data, and creative.
  • Clear Milestones: Strategy sign‑off, creative approvals, launch gates, and reporting cycles.
  • Right‑Sized Team: Dedicated lead + specialists; we scale resources to match scope and seasonality.
  • Flexible Engagements: Project‑based, retainers, or hybrid — designed around your objectives.

Final Notes for SEO

  • We’ve placed “LGBT marketing agency” prominently in the H1, early body copy, and multiple H2s/H3s.
  • Semantic variations appear naturally: LGBTQ+ marketing services, inclusive brand strategy, Pride campaign marketing, LGBTQ influencer marketing, queer creators, inclusive design, LGBTQ community marketing.
  • Internal links you can add: case studies, service detail pages (SEO, PPC, Social, Email, Creative), About, and Contact.
  • Don’t forget descriptive alt text on imagery (e.g., “LGBT marketing agency creative team producing Pride campaign video”).

Categories
Digital Marketing

What Makes Social Link Nashville’s Leading Marketing Agency

Images of social media apps on a phone
Images of social media apps on a phone

Fueled by creativity and driven by strategy, Social Link’s full-service, award-winning marketing agency is designed to serve the most important aspect of our work — our customers. 

Since 2008, Social Link has been assisting businesses with our suite of marketing services meant to fast track our clients past the competition. Becoming Nashville’s leading marketing agency wasn’t easy, and holding our spot at the top has been even more challenging. 

However, after years of maximizing our clients’ potential, creating cutting edge campaigns, capitalizing on data-driven insights, and most importantly, utilizing our team of talented marketing experts, Social Link has cemented itself as the premier marketing agency in Nashville. 

  1. The Process

Social Link’s experienced team of marketing specialists are the backbone of our process, vaulting our core set of offerings over the competition. With this talented team uniting to offer ten core marketing, design, and development services, Social Link has the most versatile set of resources for you and your business. 

But here’s our big secret — our process is your process. Social Link is designed to understand your needs, your audience, and your strengths in order to curate a marketing strategy finely tuned for your business. 


Social Link has proven itself as the most versatile marketing agency in the area — so whether it’s creating memorable social media content, stop-you-in-your tracks branding, or sophisticated website designs, we’ve got you covered. Let’s take a look at all of our services that place us above the rest with a bit more detail. 

  • Marketing Strategy: Social Link’s marketing strategy process involves evaluating our clients’ needs, objectives, and customer base in order to not only work for you, but partner with you. At Social Link, we know customers are key, so we’ll build personas based around your audience, and use strategies through channels that work best for you. From there, it’s all about creating campaign goals, then delivering on them. 
  • Branding & Graphics: Eye-popping visuals that capture audiences’ attention are crucial to grabbing and keeping customers around your business. Thankfully, Social Link uses its team of designers to either redefine your brand or expand upon it. 
  • Social Media: While everyone has a social media presence, they might not have the expertise of Social Link’s social media team to make their business pop on feeds everywhere. We develop specific sets of goals for businesses and use expert tactics to deliver on those goals.
  • Lead Gen: Social Link offers cutting-edge resources like CRM software, Pay Per Click tactics, smart email marketing and more in order to generate leads for businesses around Nashville and beyond. 
  • SEO & SEM: It’s all about putting our clients at the top of the results page, and thanks to site audits and our SEO expertise, Social Link puts you first. 
  • Video: One of our specialties, Social Link crafts powerful video productions that align with your marketing goals in order to elevate your business through visual storytelling. 
  • Website Development & Design: From the technical to the fine touches, Social Link stays with clients through every stage of the web development and design process. Specializing in creating tailored online solutions that grab the eye and empower your business, Social Link pushes the boundaries of web development. 
  • UI Design: Whether it’s on your phone, tablet, or laptop, your site should be reachable, readable, and responsive at all times, that’s where Social Link’s refining process for UI design shines. 
  • App Development & Design: Nowadays there’s an app for everything, and there should be one for your business, too. Collaborating with clientele on their vision for their dream app, Social Link can make them a reality. 
  1. The Product

Social Link’s versatile suite of marketing services creates a work process that is unique for each and every client. But enough talking, we’ll let our work speak for itself. 

From down the street to across the globe, Social Link has deployed marketing campaigns for businesses since 2008 and there’s no slowing down now. While we’re not afraid of partnering with businesses around the world, here’s a few examples of our local work, showing why Social Link is the best in Music City. 

  • Kitty Hawk: Social Link was honored to create the branding for Nashville Airport’s newest eatery, Kitty Hawk Eat + Drink. From start to finish, we took pride in designing this playful, yet sophisticated dining option. Branding strategy, logo design, concept development, and package design were all a part of Social Link’s process in designing this airport eatery. 
  • The Titans Press Box: As our second endeavor at Nashville’s airport, Social Link was able to treat even more BNA travelers, this time with The Titans Press Box. In a collaboration with the Tennessee Titans, we crossed the franchise’s already strong brand with an immersive dining experience through brand assets such as coasters, paintings, and other decorations that put The Titans Press Box at the top of flyers’ lists. 
  • John W. McDougall: Social Link is proud to say we helped add more to an already revered Nashville business in John W. McDougall. As an industry leader in metal manufacturing and fabrication, our team sat down with the legacy brand to craft a new logo, a reimagined web presence, social media marketing tactics and most importantly, an overhaul to their overall brand. 
  1. The People

While we’re proud of our process and the final products it produces, Social Link would be nothing without the people behind it all. 

Our team is composed of industry-leading experts who specialize in each of our core functions. From designers, to influencers, to website-builders, we’re used to maximizing our talents to craft results bigger than ourselves. Powered by teamwork, dedication, creativity, and a can-do attitude, our fun-filled work environment is one that fosters innovation and collaboration in order to get the best results for our clients. 

Speaking of our clients — Social Link takes pride in creating tailor-made marketing strategies by working hand-in-hand with the businesses we partner with. We pride ourselves on providing exceptional customer service that’s focused on transparent communication and constant check-ins. 

Simply said, we’re nothing without our clients. So while we have national reach, Social Link has used its experts to ascend to the spot of Nashville’s leading marketing agency, and there’s no stopping us now. 

Categories
Digital Marketing News

Social Link Receives Awards As Best Digital Marketing Agency in Tennessee

Social Link has been awarded as the best digital marketing agency in Tennessee. This month, they have received two awards for their excellence in digital marketing, including the UpCity “Best of Tennessee Award” and the Expertise “Best Digital Marketing Agencies in Nashville.”

UpCity is a company that recognizes and awards businesses that have excelled in their work within a certain focus area. The coveted UpCity award is given to businesses that have shown excellence and gone above and beyond in their field. Expertise.com has done the research and compiled a list of qualified and quantified professionals that readers can trust. By featuring only the best of the best, the Expertise.com award guarantees the quality of your business and the work done.

These awards are significant to Social Link because they recognize their marketing efforts throughout this year within their community and globally. As a full-service marketing agency, Social Link offers an array of services such as social media marketing, content marketing, and digital marketing. Their team of experts works hard to create custom strategies for their clients that are not only effective but also unique to their brand. These awards are a testament to their dedication to providing quality service and results for their clients. 

A Nashville digital marketing company that started in 2009, Social Link aims to be a one-stop marketing agency for any business. They offer professional resources and services to help start, grow, or scale their business model. Whether their client’s focus is Website Development, Social Media Management, Search Engine Optimization or any other digital marketing strategies that you need, Social Link has experts to help any company succeed. Their mission is to ensure alignment between their client’s marketing efforts and business goals.

Throughout the years Social Link has had business growth that has allowed the company to expand its reach to more than just Nashville. Today, Social Link has helped businesses in Fort Lauderdale, Tampa, Memphis, and internationally.

Social Link is a digital marketing company that helps clients achieve their marketing goals. With a small but mighty team, Social Link understands the importance of creating a strong relationship with their clients. Social Link’s team is of skilled and experienced professionals who are dedicated to helping clients reach their target audiences through various digital channels. Social Link specializes in creating and executing customized marketing plans that are designed to achieve specific objectives.

Social Link Offers a Wide Range Of Services

Social Link is honored to be named one of the best digital marketing companies by UpCity and Expertise.com. This recognition is a reflection of our commitment to providing high-quality services to our clients. We offer a wide range of services, including branding and graphics, marketing strategy, social media, lead gen, SEO/SMM, video, website design, app design, UI/UX design, website development, and app development.

Preview of our Services:

Marketing Strategy: The first step in taking your great idea to action is developing a strategic marketing plan. As your Digital Marketing Agency, we work with you and your team to understand your business objectives and customer base. From there, we provide a custom strategic marketing plan to achieve your goals.

Branding & Graphics: As a digital marketing company, we understand that every business needs its unique brand that speaks to your company’s values. We bring your message to life with our creative, colorful, and engaging designs. Social Link specializes in creating content that will capture your audience’s attention and leave a lasting impression.

Social Media: Social media is a great way for businesses to connect with potential customers and clients. Social Link helps businesses boost engagement and reach new audiences. With our help, you can maximize the impact of your social media campaigns and connect with your target audience in a more meaningful way.

Lead Gen: We help our clients create interest in their products or services through targeted online marketing campaigns. By reaching out to potential customers and providing them with valuable information, we’re able to generate leads that can be converted into sales. If you’re looking for help generating leads, Social Link is the perfect partner. We’ll work with you to create a customized digital marketing campaign that will reach your target audience and generate the results you’re looking for.

SEO: We have a team of experienced and knowledgeable SEO experts who are dedicated to helping our clients achieve their desired results. We optimize and ensure that your website works with Search Engines.

Video: We can create anything your business needs, from short product clips to full-scale commercials. Our team of professional videographers and editors are passionate about what they do, and they have the experience and expertise to produce top-notch videos that will help your business succeed.

Website Design & Development: Website design and development is essential for any online presence. Our digital marketing company specializes in full-service marketing, which means we have the experience and skills to create a custom website that meets all of your standards. We’ll work with you closely to ensure that your website is an accurate reflection of your company’s unique style and personality. In addition, we’ll help you to stand out from the competition with an eye-catching and memorable design.

App Design & Development: We believe that a mobile app can be a powerful tool to help build brand recognition, improve customer engagement, and allow businesses to stand out from their competition. By developing a mobile app, you’re creating a direct marketing channel and providing value to your customers.

We are proud to be a trusted partner for businesses of all sizes, and we look forward to continuing to provide the high-quality digital marketing services that our clients have come to expect from us.

Example of our Work

Again, being named the best digital marketing agency in Tennessee is a huge honor. The Social Link team has worked hard to provide our clients with the best possible service, and it’s gratifying to be recognized for that. Our team wants to thank all of our clients for their trust in us, and we promise to continue working hard to deserve that trust. If you’re looking for a digital marketing agency that can help you achieve your goals, consider Social Link. Thank you again for this honor!

Categories
Web Design

Six Things Designers Need From You Before Designing

graphic designer with program editing software on laptop computer screen, vector design illustration

If you’re looking for talented and creative graphic designers to help make your business or organization look its best, you’ve come to the right place. As a Full-Service Marketing Agency, we are passionate about creating visually appealing designs and effectively communicating your message. Social Link’s Graphic Design Team has experience creating eye-catching logos and marketing materials. Our Senior Graphic Designer, Kristi, prides herself on putting our clients first and ensuring that the final product exceeds their expectations!

Designing involves a lot of collaboration between the designers and the clients. For the project to go smoothly, there are some things the client needs to provide upfront. Here are six things that you, as the client, can do to make sure your designer has everything they need to create a successful design project.

Example of Social Link’s Graphic Design team creating logo’s for a client of ours!

Your logo is an essential part of your brand identity; think of it as the face of your business. Your company’s logo should be unique, memorable, and reflective of your brand. It’s essential to have a logo you’re proud of because it will appear on everything from your website to your business cards to your social media accounts.

2. Brand Guidelines

Brand guidelines are essential in ensuring a consistent brand. Brand guidelines are rules and standards that explain how a brand should be represented. They help businesses communicate what the company is, what it does, and what it stands for. Think of brand guidelines as a sort of ‘rulebook’ that sets out your brand’s overall look and feel.

Why do designers need brand guidelines? Put simply, they help to ensure that the final product is an accurate representation of your brand. Without brand guidelines, designers may inadvertently create something that doesn’t align with your company’s core values or message. By providing clear guidelines upfront, you can avoid any miscommunication or misunderstandings down the line.

3. Target Audience

As a business owner, you know that your target audience is essential to your success. After all, it’s who you’re marketing to and trying to reach with your products or services. A target audience is a group of people defined by specific demographics, behaviors, and interests. When designing, your target audience is one of the most important considerations.

A designer should always ask before designing: “who is your target audience?” your target audience will be a critical factor in determining the look, feel and overall style of your designs. Why? Because by understanding your target audience, designers can create content that resonates with them and reflects your brand’s values.

4. Your Goal Or What You Are Trying To Achieve

A good designer always starts with a goal in mind. What are you trying to achieve with your design? Are you trying to sell a product or promote a service? Are you trying to build brand awareness or drive traffic to your website? Once we have a clear understanding of the goals, designers can begin to create a design that will help the client achieve their objectives. Graphic Designers can also create an effective end product by keeping the goals in mind throughout the entire design process.

Chady is a client of ours that we had to take time to research the competition before creating designs that represent their brand.

5. Competitors

Knowing your competitors is important for any business, but it’s especially important for designers. Before starting a project, designers need to understand the landscape they’re working in. Who are your competitors? What do they look like? What are their strengths and weaknesses? This research helps designers create a unique and differentiated design that will help them stand out from the crowd. It also gives them a sense of what’s possible and what’s been done before. Here are three reasons why competitors are important to your designer:

1. Competitors help to define the playing field.

2. Competitors provide a benchmark for measuring success.

3. Competitors can inspire new and creative solutions.

By keeping an eye on your competitors, you can stay one step ahead of the game and ensure that your company is always moving forward.

6. Inspiration That They Love

As a designer, one of the most important things to know is what your inspirations are. Taking the time to share your inspirations with your designer is essential in creating a space you will love for years to come. This helps to give a starting point for the design process and ensures that the final product is something you love.

Inspiration is what fuels design when designing for our clients!

By giving your designer these essential pieces of information, you can be sure that you will have a logo and brand identity that accurately represents your business and helps you achieve your desired goals. By providing as much detail as possible upfront, you are setting your business up for success. Now that you know the six important things to give your designer contact Social Link today and let us start creating designs for you!

Categories
Digital Marketing Web Design

Results with Adobe XD 

As a Full-Service Marketing Agency, we’re always looking for new and innovative ways to help our clients succeed. With Adobe Xd, we’ve found a powerful tool that helps us achieve great results for our clients. It allows us to create designs that are both professional and engaging, which helps us stand out from the competition. XD allows us to quickly create mock-ups and prototypes which gives our clients an easy-to-review URL for feedback and client thoughts. 

What is Adobe XD used for?

You may be wondering what Adobe XD actually is. Right from the source, according to an article, Adobe wrote, “Adobe XD is a powerful and easy to use vector-based experience design platform that gives teams the tools they need to create the world’s best experiences collaboratively.” Adobe XD is a user interface design software program that can create prototypes for a variety of digital products, including apps, games, marketing campaigns, voice assistants, and websites. We have found that Adobe XD is an essential tool in our workflow, and we use it to help us with a variety of client projects.

Adobe XD’s Unique Features

In today’s world, everything is on a screen and will continue to be that way in the future. The unique features of Adobe XD make it stand out from other design software programs, and we have found that it is the perfect tool for our team to use when working on client projects. It has many features that make it unique compared to other design software programs, including its ability to quickly create mock-ups and designs being easily shared with clients or team members.

When asked, our Senior Designer why she prefers XD over other applications she said “I prefer XD for websites because the platform easily allows you to create responsive websites and I love how easy it is to share your design without building up file names such as, “this-is-the-last-final_FINAL.pdf”. This also allows for our developer can easily access all of the assets”

Adobe XD Unique Features Include:

  • 3D Transforms allow us to rotate or move objects in space while adding the appearance of depth to give the look of an immersive dimension. Using 3D transforms we are able to select components, enable 3D transforms by clicking the 3D cube icon, and rotate objects by using the canvas controls in the property inspector.
  • Components allow us to create a design once and be able to reuse it everywhere while cutting down our time on duplicating designs. Components start with designing a UI element, then selecting the layers to make a component, and finally adding states to have different interactions.
  • Repeat Grid allows us to repeat galleries, menus, and lists. With a simple click and drag, we can turn one single element into repeating grids. Using Repeat Grid boosts our workflow while putting all of our elements in the right place.
  • Video & Lottie Playback allows us to embed videos and render animations on clients’ websites and apps.
  • Auto-Animate allows us to add motion effects, smooth transitions, playful interactions, and motion effects to our designs. This creates animation to keep your audience engaged.

How We Use Adobe XD To Create Our Client’s Projects

At our agency, we rely on Adobe XD to create stunning visuals for our client’s projects. From initial concepts to final designs, XD provides the tools we need to bring our ideas to life. With its intuitive interface and powerful features, XD helps us to communicate our vision clearly and efficiently. In each stage of the design process, XD lets us iterate quickly and make changes easily. And because it’s built for collaboration, we can easily share our work with clients and get their feedback.

We are excited to continue using Adobe XD as part of our workflow, and we know that it will help us achieve even better results for our clients in the future. Xd’s intuitive interface and powerful features have allowed us to create winning designs for our clients time and time again. Let Social Link help you create more engaging content with our proven techniques, including Adobe XD! 

Categories
Blog Tips and Tricks

Why Goal Setting Is Important

2022 Goal, Plan, Action checklist text on note pad with laptop, glasses and pen.

If you want to achieve the best life possible, it’s essential to focus on goal setting and time management skills. Life can be overwhelming and it’s easy to lose track of what you want to achieve if you don’t have a plan. Goal setting helps you to take control of your life and achieve your objectives by providing direction and a next goal to focus on. By setting goals, you can stay on track and make the most of your time.

But you may not realize that setting goals are one of the most important things you can do for your business and personal life. In this blog post, we’ll discuss the importance of goal setting and provide some tips on how to create effective defined goals.

The Benefits Of Goal Setting:

One of the benefits of goal setting is that it gives you a clear destination to work towards. When you have a goal in mind, you can stay focused and ensure that your efforts are going towards something meaningful. Without goals, it’s easy to get off track and start working on things that don’t matter.

Another benefit of goal setting is that it helps you to measure your progress. If you’re not setting goals, then it’s difficult to tell whether or not you’re making any progress at all. But when you have specific goals in mind, you can follow your progress and see how far you’ve come. This can motivate and help keep you moving forward even when things get tough.

There are a few other benefits of goal setting as well, such as:

– Allowing you to break down big projects into manageable tasks

– Helping you to identify priorities

– Giving you a sense of satisfaction when you achieve your goals

How To Set Effective Goals:

Now that we’ve discussed some of the benefits of goal setting let’s talk about how to set effective goals. One important thing to remember is that your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Let’s take a closer look at each of these criteria:

– Specific: Your goal should be clear and unambiguous. It should be easy to understand what you want to accomplish.

– Measurable: You should be able to follow your progress towards your goal. This will help you stay on track and motivated.

– Achievable: Your goal should be something that you can realistically achieve given your resources and time frame.

– Relevant: Your goal should be important to you and aligned with your values.

– Time-bound: Your goal should have a deadline to keep you accountable and focused.

The Different Types Of Goals You Can Set:

Goal setting is essential to leading a successful and fulfilling life. By taking the time to set outcome goals, we can develop a clear sense of what we want to achieve. This, in turn, provides us with a roadmap for achieving our goals and boosts our self-confidence. In addition, setting goals helps us to set priorities and manage our time effectively. By breaking big goals into manageable steps, we can stay focused on the task at hand and avoid becoming overwhelmed. There are many different types of goals that you can set, but some common ones include professional goals, financial goals, fitness goals, relationship goals, and personal growth goals. Let’s take a closer look at each of these:

– Professional goals: These are goals that relate to your career or business. You may set a goal to get a promotion, start your own business, or land a new client.

– Financial goals: These are goals that relate to your finances. You may set a goal to save money, pay off debt, or invest in a new property.

– Fitness goals: These are goals that relate to your health and fitness. You may set a goal to lose weight, eat healthier, or exercise more.

– Relationship goals: These are goals that relate to your relationships. For example, you may set a goal to find a partner, spend more time with family, or make new friends.

– Personal growth goals: These are goals that relate to your personal development. For example, you may set a goal to learn a new skill, read more books, or travel to new places.

How To Stay Motivated When Working Towards Your Goals:

One of the most challenging things about goal setting is staying motivated when things get tough. There will be times when it feels like you’re not making any progress, and it can be tempting to give up. Looking at the big picture can help to keep us motivated, as we can see the progression we are making towards our future goals. Ultimately, goal setting is a helpful tool that can play a vital role in helping us to reach success. If you want to achieve your goals, it’s essential to find ways to stay motivated. Here are a few tips:

– Set smaller goals: If your goal feels too daunting, then break it down into smaller goals that you can work on one at a time. This will make it feel more manageable and less overwhelming.

– Find a role model: Look for someone who has already achieved what you’re striving for. Seeing someone else succeed can be related to your personal development. For example, you may set a goal to learn a new skill, read more books, or travel to new places.

– Set a deadline: Having a timeline for your goal will help you stay focused and motivated. Make sure to give yourself enough time to achieve your goal, but don’t be too lenient either.

– Find an accountability partner: Share your goal with someone else and ask them to check in on your progress. This can help you stay accountable and on track.

Tips For Achieving Goals:

Goal setting also allows you to see the future and work towards specific skills or outcomes. To achieve goals, personal and professional success often begins with setting goals. But simply setting a goal is not enough–you also need to have a plan for what to achieve. Here are a few tips to help you turn your goals into reality:

– Get organized: Create a plan of action and ensure that all your resources are in place before you start working towards your goal.

– Set a realistic goal: Make sure that your goal is something you can realistically achieve given your resources and time frame.

– Find a support group: Many people are striving for similar goals as you. Connecting with others can give you motivation and inspiration.

– Reward yourself: Celebrate your accomplishments along the way and reward yourself for reaching milestones. This will help keep you motivated to continue working towards your goal.

By focusing on achievable goals, you can move closer to your best life each week. Remember, setting goals is not a one-time event – it’s a continuous process that should be revisited regularly. Let goals guide your decisions and actions today so you can create the life you want tomorrow. With these tips in mind, you’ll be well on your way to achieving all of your goals.

Author’s Note: Thanks for reading! I hope this blog post has helped you understand why goal setting is essential and how to set practical goals. If you found this blog post helpful, please share it with your friends and followers! 

Categories
Digital Marketing Online Marketing PPC Social Media Marketing Tips and Tricks

What High-Converting Landing Pages Get Right

Flat line vector design illustration concept of house and home remodel process, repair service, building, painting, renovation, construction for website banner and landing page header, infographics

Let’s say you’ve been assigned to build your company’s website—and you’ve definitely done your homework. You’re targeting potential customers through paid search and social ads, narrowing your audience by age, interests, and location. You’ve made sure your site is optimized for mobile and designed for hassle-free lead capture. Best of all, you’re offering customers ways to spend more time on your site—videos, infographics, and other shareable content.

And people are showing up. But they’re not doing much else.

What are you missing out on… and what are high-converting sites getting right?

Make a Compelling Offer

This is speed-dating: you have at most eight seconds before most of your customers will click away. High-converting sites put their most compelling offer right at the top. Know what makes you special. You may think that Uber has a pretty persuasive message for drivers—”Work that puts you first. Drive when you want, earn what you need”—but then consider Lyft’s response: “Get a $1250 bonus.”

What’s the difference? Uber’s offer is difficult to define (just how much do you need?). Lyft isn’t asking prospective drivers to define anything: it’s telling you exactly how to pocket a $1250 bonus.

What’s It To You?

Relevance is everything. One of a landing page’s most important tasks is to get visitors to imagine how the product applies to them. Rather than simply telling users what the product can do for them, get them to imagine what they can do with the product.

When Nest decided to launch a video doorbell, they could have taken the conventional route and simply describe its features (“you can see who’s ringing”) or its benefits (“keep your home and family safe.”). Instead, they delivered a video-enabled page that showed all of the various people who might be ringing—pizza delivery, annoying neighbors, kids playing ring-and-run. It’s fun, it’s clever, but most of all it gets the visitor imagining all the ways they can create a space for that product in their future.

Feel Their Pain

“Life is pain, Highness,” goes the line from The Princess Bride. “Anyone who says otherwise is selling something.” No offense to the Dread Pirate Roberts, but pain points happen to be a critical tool for conversion. Robert Cialdini’s landmark book Influence: The Psychology of Persuasion describes an experiment where participants were given one of two messages. One group was told, “If you insulate your home fully, you’ll save 50 cents every day.” The other was told, “If you don’t insulate your home fully, you’ll lose 50 cents every day.” As it happened, the group receiving the “loss language” version was 150% more likely to insulate their homes.

Let Customers Take the Wheel

If a customer’s taken the trouble to click through to your site, chances are they know what they want and they’re looking to see if you can give it to them. Or, if they don’t know what they want, they’re hoping you’ll help them figure it out. Either way, don’t assume that the visitor is asking you to take over. Smart marketers know that the customer is always in control of the conversation—because if they don’t like what they’re seeing, they will simply click away.

How many times have you gotten two paragraphs into an interesting article, only to have it disappear behind an interstitial pop-up form? Is your first thought, “Wow. That totally interrupted what I was looking for. I guess I’d better sign up for that newsletter?” Or is it, “Get me out of here now?”

Customers need to know they’re in charge of their own screen. Sign-up forms should never take away the user’s control of the experience. By contrast, chat options at the bottom of the page are 31% more likely to get a positive response.

Above all, customers like to feel like they’re taking action. A button labeled “Compare rate plans” sounds like homework. “Choose your plan” is a decision—and people like to feel decisive.

A Work In Progress

Your landing page is never really done. Smart marketers A/B test their headlines, images, options, and body copy. Above all, they’re guided by the metrics. What customers say is often inconclusive, but there’s no way to misinterpret what they do. Knowing why they stay or leave is the key to keeping them where you live.

—

Overwhelmed by the idea of overhauling your landing page? Let our Social Link virtual marketing team build pages that convert.

Categories
PPC Web Development

Website Elements That Convert PPC Campaigns

Social Link PPC Campaigns

Optimize your pay-per-click (PPC) campaigns with the right website features for improved conversion rates. PPC advertising is a great way to improve traffic flow in a short period of time, but the wrong elements can leave a campaign with a poor ROI. Make sure that your Nashville web design features the right PPC-friendly elements to drive traffic from the right audience at the right time. Check out these great conversion-focused tactics:

  • Focus on landing page links – Landing pages are the lynchpin for PPC campaigns. If your website’s landing page doesn’t perfectly align with your advertising content, then you may lose touch with meaningful traffic. For example, if your PPC content advertises hair coloring from a salon and spa, send the consumer to the landing page of your Nashville web design for hair color, not the spa’s homepage, which may feature a laundry list of services. Target the consumer’s interest, specifically.
  • Optimize your landing pages with high quality content – The right link is not enough to earn a high conversion rate. Your landing pages also need to answer common questions, feature strong CTAs, and offer testimonials, reviews, or other engaging content. Content should remain relevant and consistent across search queries, ad copy, and landing pages for the best click-through-rate and conversion rate increases.
  • Strategically draw attention to special promotions – Unless routine sales are part of your company’s sales strategy, use samples, free eBook access, and other value-driven special offers in your PPC campaign. Only offer deals to those who sign up for your content or who make a purchase.
  • Readjust regularly – One of the benefits of PPC campaigns is the ability to track the keywords and ad placements that are providing results. Successful PPC organizers don’t just start a campaign and let it run its course. They constantly reevaluate the data and adjust landing pages and content as necessary to improve results.

Find better ways to improve your Nashville web design for higher PPC conversion rates from our local eMarketing team.

 

Categories
Blog Social Media Marketing

Find Your Social Media Manager

 

03-Social-Media-Management8777-1050x395

Many companies today are hiring a social media manager and even “emarketing” teams to secure a high functioning online presence. Web design, blog maintenance, pay-per-click management and strategic online marketing tactics are becoming a necessity among competitive businesses.

Search engine optimization is the important and ever-evolving process of structuring a web page in a manner that directs traffic and maintains a level of high-performance in the wide variety of search engines available.

Staying connected with consumers through a strong online presence is imperative to the success of any company. Every day BILLIONS of consumers are using search engines such as Google, Yahoo and Bing to find a specific business or product; Leaving the under-exposed websites with little opportunity to present their product to the billions of potential consumers utilizing these resources.

Social Link Co has the experience and know-how to help your business thrive. Our services include social media management and internet marketing. Our techniques are specific and will turn your fan base into customers and grow your audience. Target your consumers by age, gender, interests, and even marital status and more! Call today and find out what we can do to enhance your brand and link you to your customers 615.873.0707.