Tag: Nashville SEO

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Digital Marketing Healthcare

SEO and Healthcare Outcomes: Why Ranking on Google Can Directly Impact Patient Trust and Appointment Bookings

The Intersection of SEO and Patient Care

Healthcare today is not just about excellent medical treatment. It is also about accessibility, visibility, and trust. Patients often start their journey by searching online for symptoms, providers, or clinics. Ranking highly on Google directly affects how patients perceive a clinic’s credibility and whether they take the next step toward booking an appointment.

This blog explores the connection between SEO and healthcare outcomes, showing how search visibility influences patient trust. We will also dive into a case study: how a single keyword strategy helped one clinic increase patient inquiries by 40 percent in just a few months.

Why SEO Matters in Healthcare

1. Patients Start Their Journey Online

  • More than 77 percent of patients use Google before choosing a healthcare provider.
  • Searches like “best dermatologist near me” or “urgent care open now” are direct decision-making points.

2. Trust Is Built Through Search Rankings

  • Patients assume the top results are the most trustworthy.
  • Higher rankings signal expertise, reliability, and relevance.

3. Better Rankings Lead to More Bookings

  • A top 3 Google ranking captures over 50 percent of clicks.
  • For clinics, this translates directly into appointment requests, calls, and online bookings.

Case Study: How One Clinic Boosted Patient Inquiries by 40 Percent With a Single Keyword Strategy

The Challenge

A mid-sized family medical clinic was struggling with visibility. Despite offering excellent care, they ranked on page two for most relevant keywords. This meant competitors received the bulk of new patient inquiries.

The Strategy

The clinic adopted a single keyword focus strategy:

  • Identified one high-intent keyword: “pediatric urgent care near me.”
  • Optimized a dedicated landing page around that keyword.
  • Created blog posts answering common parent concerns about urgent care for children.
  • Built Google Business Profile citations and local backlinks tied to the keyword.

The Execution

  1. On-Page Optimization: Title tags, meta descriptions, headers, and image alt text all centered on the chosen keyword.
  2. Content Expansion: Articles like “When to Visit Pediatric Urgent Care” and “How to Choose a Child-Friendly Clinic.”
  3. Local SEO Efforts: Google reviews encouraged from parents, listing consistency across directories, and schema markup.

The Results

  • Within six months, the clinic ranked in the top three search results for the targeted keyword.
  • Website traffic increased by 62 percent.
  • Patient inquiries (calls and online forms) increased by 40 percent.
  • Appointment bookings followed with a 35 percent rise, directly tied to organic search traffic.

The Connection Between SEO and Patient Trust

Visibility Equals Credibility

Patients trust Google’s algorithm to filter quality. If your clinic shows up at the top, patients assume it is a leading provider.

Consistent Messaging Builds Authority

When patients see consistent, helpful content such as blogs, FAQs, and reviews, it reinforces trust in your expertise.

Local SEO Builds Local Loyalty

For healthcare, geography matters. Showing up in “near me” searches builds confidence that care is accessible and convenient.

How SEO Directly Impacts Healthcare Outcomes

  1. Improved Access to Care
    Patients find clinics faster, which reduces delays in receiving treatment.
  2. Better Patient Education
    Content optimized for keywords doubles as patient education material, improving health literacy.
  3. Reduced No-Show Rates
    Clear online information about hours, services, and insurance helps set expectations, reducing missed appointments.
  4. Patient Retention
    When a patient finds you easily once, they are more likely to return and recommend you.

Practical Steps for Clinics to Replicate Success

1. Choose the Right Keyword

  • Use tools like Google Keyword Planner.
  • Focus on high-intent, location-specific searches.

2. Optimize On-Page Content

  • Title: “[Keyword] | [Clinic Name]”
  • Meta: Include keyword and a clear value proposition.
  • Use headers (H2s, H3s) naturally with variations.

3. Build Local SEO

  • Keep NAP (Name, Address, Phone) consistent.
  • Get listed in directories.
  • Optimize your Google Business Profile with photos, Q&A, and regular updates.

4. Collect and Showcase Reviews

  • Reviews boost rankings and patient trust.
  • Respond to all feedback, both positive and negative.

5. Create Educational Content

  • Answer patient questions through blogs.
  • Example: “What is the difference between urgent care and the ER?”

Metrics That Prove SEO Success in Healthcare

  • Keyword Rankings: Track position changes.
  • Organic Traffic: Measure how many new visitors come via Google.
  • Click-to-Call Conversions: Monitor calls initiated directly from your site or listing.
  • Form Submissions: Track online appointment requests.
  • Review Volume and Sentiment: Record growth and star ratings.

Long-Term Benefits of Healthcare SEO

  • Sustainable Growth: Unlike paid ads, organic visibility compounds over time.
  • Lower Cost Per Patient Acquisition: SEO reduces reliance on costly ads.
  • Competitive Advantage: Ranking above competitors means more market share.
  • Improved Patient Outcomes: More accessible, trustworthy information means patients get timely care.

Conclusion: SEO as a Healthcare Growth Engine

SEO is more than a marketing strategy. It is a healthcare tool that directly impacts outcomes. Patients equate Google visibility with trust. By targeting the right keywords and building an optimized, trustworthy online presence, clinics can see tangible improvements in patient inquiries, trust, and overall bookings.

The case study proves that even a single, well-executed keyword strategy can change a clinic’s growth trajectory.

If your clinic is not ranking where it should, the cost is clear: fewer patients, less trust, and lost opportunities for better care. The solution starts with SEO and healthcare outcomes aligned as one strategy.

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Uncategorized

Digital Marketing Strategies to Boost Enrollment for Summer Programs

Kids playing on a playground in Nashville.
Social Link can help summer education programs with their digital marketing strategy.

How to Fill Your Summer Camps and Programs Using Smart Online Tactics

Summer programs and camps offer incredible opportunities for students and families—but even the best programs struggle to reach the right audience without a solid digital marketing strategy. Whether you run a day camp, academic enrichment program, sports clinic, or arts workshop, the key to filling your summer roster is making sure families can find you, trust you, and easily enroll.

At Social Link, we specialize in helping education-based organizations increase enrollment through targeted digital strategies that connect with your audience where they are. Here’s how you can use SEO, PPC, social media, and more to ensure your summer program is top of mind for parents and students—and that your spots fill up fast.

1. SEO for Summer Programs: Make Sure Families Can Find You

Search Engine Optimization (SEO) is the foundation of any effective digital strategy, especially when you’re competing for attention during the busy summer season. Parents are searching for “summer camps near me”, “STEM summer programs for kids”, or “art camps for teens”—and if your website isn’t optimized, they won’t find you.

Key SEO Tips for Summer Programs:

  • Optimize for local keywords: Include phrases like “summer camp in [City]”, “[City] summer enrichment program”, or “summer activities for kids in [Region]” in your website content, meta titles, and descriptions.
  • Create dedicated landing pages: Don’t just list your summer program on your main services page. Create a specific page optimized for summer offerings that includes dates, activities, benefits, and enrollment details.
  • Update Google Business Profile: Ensure your Google Business Profile is up to date with summer program info, photos, and contact details. This helps you appear in local search results and map listings.

2. Run Targeted PPC Campaigns to Reach High-Intent Audiences

While SEO helps you build organic visibility, Pay-Per-Click (PPC) advertising ensures you show up immediately in front of the right audience. Parents searching for last-minute summer programs or comparing options are ready to make decisions—and PPC puts your program at the top of their search results.

PPC Strategies That Work:

  • Google Search Ads: Target high-intent keywords like “summer camps near me”, “summer STEM programs for middle schoolers”, or “affordable summer camps in [City]”.
  • Geo-targeting: Focus your ads on specific locations where your target audience lives or works, ensuring your budget is spent wisely.
  • Remarketing ads: Use display or social media ads to re-engage visitors who’ve checked out your program but haven’t enrolled yet.

3. Leverage Social Media to Build Awareness and Trust

Parents and students spend a lot of time on social media platforms like Facebook, Instagram, and TikTok. That makes these channels ideal for promoting your summer program, sharing stories, and building trust.

Social Media Tips for Summer Program Promotion:

  • Showcase real experiences: Post photos and videos of past summer sessions—highlighting the activities, friendships, and learning that happen at your program.
  • Use targeted ads: Run Facebook and Instagram ads targeting parents in your area with interests related to education, parenting, or extracurricular activities.
  • Create event pages: Host virtual open houses or Q&A sessions on social platforms to engage with parents directly and answer their questions.

4. Email Marketing: Nurture Your List for Repeat Enrollments

If you’ve run summer programs in the past, don’t forget about your existing contact list. Email marketing is a powerful way to re-engage past participants, announce upcoming sessions, and offer early bird discounts.

Email Tips:

  • Segment your audience: Tailor your emails based on past attendance, age groups, or interests.
  • Create urgency: Use countdowns for early enrollment deadlines, limited spots, or exclusive offers.
  • Share success stories: Highlight testimonials or case studies from families who’ve benefited from your program.

5. Highlight Social Proof and Build Trust

Parents want to know that your program is safe, enriching, and well-organized. Make sure your digital presence includes:

  • Parent and student testimonials
  • Accreditations or certifications
  • Photos and videos from past sessions
  • Clear enrollment processes and FAQs

These elements build trust and reduce friction in the decision-making process.

Get Expert Help Filling Your Summer Program

At Social Link, we’ve helped schools, camps, and educational programs craft digital marketing strategies that fill classrooms, boost enrollment, and grow communities. Whether you need SEO optimization, targeted ads, social media content, or email campaigns, our education marketing experts are ready to help you succeed this summer.

Don’t let your summer program go under the radar. Let’s build a strategy that connects you with the families who need you most.Ready to get started?
 Contact Us Today for a Free Consultation

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Digital Marketing

What Makes Social Link Nashville’s Leading Marketing Agency

Images of social media apps on a phone
Images of social media apps on a phone

Fueled by creativity and driven by strategy, Social Link’s full-service, award-winning marketing agency is designed to serve the most important aspect of our work — our customers. 

Since 2008, Social Link has been assisting businesses with our suite of marketing services meant to fast track our clients past the competition. Becoming Nashville’s leading marketing agency wasn’t easy, and holding our spot at the top has been even more challenging. 

However, after years of maximizing our clients’ potential, creating cutting edge campaigns, capitalizing on data-driven insights, and most importantly, utilizing our team of talented marketing experts, Social Link has cemented itself as the premier marketing agency in Nashville. 

  1. The Process

Social Link’s experienced team of marketing specialists are the backbone of our process, vaulting our core set of offerings over the competition. With this talented team uniting to offer ten core marketing, design, and development services, Social Link has the most versatile set of resources for you and your business. 

But here’s our big secret — our process is your process. Social Link is designed to understand your needs, your audience, and your strengths in order to curate a marketing strategy finely tuned for your business. 


Social Link has proven itself as the most versatile marketing agency in the area — so whether it’s creating memorable social media content, stop-you-in-your tracks branding, or sophisticated website designs, we’ve got you covered. Let’s take a look at all of our services that place us above the rest with a bit more detail. 

  • Marketing Strategy: Social Link’s marketing strategy process involves evaluating our clients’ needs, objectives, and customer base in order to not only work for you, but partner with you. At Social Link, we know customers are key, so we’ll build personas based around your audience, and use strategies through channels that work best for you. From there, it’s all about creating campaign goals, then delivering on them. 
  • Branding & Graphics: Eye-popping visuals that capture audiences’ attention are crucial to grabbing and keeping customers around your business. Thankfully, Social Link uses its team of designers to either redefine your brand or expand upon it. 
  • Social Media: While everyone has a social media presence, they might not have the expertise of Social Link’s social media team to make their business pop on feeds everywhere. We develop specific sets of goals for businesses and use expert tactics to deliver on those goals.
  • Lead Gen: Social Link offers cutting-edge resources like CRM software, Pay Per Click tactics, smart email marketing and more in order to generate leads for businesses around Nashville and beyond. 
  • SEO & SEM: It’s all about putting our clients at the top of the results page, and thanks to site audits and our SEO expertise, Social Link puts you first. 
  • Video: One of our specialties, Social Link crafts powerful video productions that align with your marketing goals in order to elevate your business through visual storytelling. 
  • Website Development & Design: From the technical to the fine touches, Social Link stays with clients through every stage of the web development and design process. Specializing in creating tailored online solutions that grab the eye and empower your business, Social Link pushes the boundaries of web development. 
  • UI Design: Whether it’s on your phone, tablet, or laptop, your site should be reachable, readable, and responsive at all times, that’s where Social Link’s refining process for UI design shines. 
  • App Development & Design: Nowadays there’s an app for everything, and there should be one for your business, too. Collaborating with clientele on their vision for their dream app, Social Link can make them a reality. 
  1. The Product

Social Link’s versatile suite of marketing services creates a work process that is unique for each and every client. But enough talking, we’ll let our work speak for itself. 

From down the street to across the globe, Social Link has deployed marketing campaigns for businesses since 2008 and there’s no slowing down now. While we’re not afraid of partnering with businesses around the world, here’s a few examples of our local work, showing why Social Link is the best in Music City. 

  • Kitty Hawk: Social Link was honored to create the branding for Nashville Airport’s newest eatery, Kitty Hawk Eat + Drink. From start to finish, we took pride in designing this playful, yet sophisticated dining option. Branding strategy, logo design, concept development, and package design were all a part of Social Link’s process in designing this airport eatery. 
  • The Titans Press Box: As our second endeavor at Nashville’s airport, Social Link was able to treat even more BNA travelers, this time with The Titans Press Box. In a collaboration with the Tennessee Titans, we crossed the franchise’s already strong brand with an immersive dining experience through brand assets such as coasters, paintings, and other decorations that put The Titans Press Box at the top of flyers’ lists. 
  • John W. McDougall: Social Link is proud to say we helped add more to an already revered Nashville business in John W. McDougall. As an industry leader in metal manufacturing and fabrication, our team sat down with the legacy brand to craft a new logo, a reimagined web presence, social media marketing tactics and most importantly, an overhaul to their overall brand. 
  1. The People

While we’re proud of our process and the final products it produces, Social Link would be nothing without the people behind it all. 

Our team is composed of industry-leading experts who specialize in each of our core functions. From designers, to influencers, to website-builders, we’re used to maximizing our talents to craft results bigger than ourselves. Powered by teamwork, dedication, creativity, and a can-do attitude, our fun-filled work environment is one that fosters innovation and collaboration in order to get the best results for our clients. 

Speaking of our clients — Social Link takes pride in creating tailor-made marketing strategies by working hand-in-hand with the businesses we partner with. We pride ourselves on providing exceptional customer service that’s focused on transparent communication and constant check-ins. 

Simply said, we’re nothing without our clients. So while we have national reach, Social Link has used its experts to ascend to the spot of Nashville’s leading marketing agency, and there’s no stopping us now. 

Categories
Digital Marketing

What To Do Before the Year Ends: A Marketing Checklist for Business

As the year comes to a close, it’s time for businesses to start planning their marketing strategies for the following year. Whether you’re a large corporation or small business owner, reviewing your marketing plan is an integral part of your end-of-year checklist. If you’re unsure where to start, here is a checklist of things you should do before the end of the year.

Review your marketing goals and objectives for the year

You should go through each component of your marketing plan one by one and note any issues or topics that need to be addressed. Be sure to look back at the schedules, data, financial reports, and the milestones or benchmarks you set to evaluate your business’ progress.

  • Calculate what has been accomplished.
  • Determine which aspects of your marketing mix are working well and which ones need improvement.
  • Examine how well your channels are meeting your objective.
  • Take a look at what you need to keep doing or what you need to begin doing to achieve your goals the next time.
  • Review your income statement, balance sheet, and financial reports and compare them to your marketing goals.

Evaluate Your Marketing Efforts and Tactics – Which Ones Worked Well, and Which Ones Need Improvement

Has your business accomplished the goals that were set in its plan? If not, what prevented them from being fulfilled as expected? Have you seen an increase in new customers over the past year? Were business promotions successful? Are you going to finish the year strong?

When you examine each of your marketing channels on their own and as a whole, you will be able to determine which of them have been productive and which have not been pulling their weight in terms of efficacy.

The following are some questions that you and your team may want to ask themselves as you review your strategy:

  • How could you more effectively distribute resources like the time you spend and the cash flow you have?
  • How much did your traffic, conversions, and return on investment improve from one month to the next?
  • How do you plan to accomplish what you’ve set out to do moving forward?
  • Where should you concentrate most of your efforts if you want to improve upon your previous performance?
  • Are you using the appropriate metrics to evaluate your progress?

If an unanticipated event was the cause of a missed benchmark, then it is possible that modifying the plan is not required to address the situation. However, if the amount of work you had to do, the experience you had, or the way you prioritized your tasks caused you to miss the benchmark, consider modifying it to something more applicable to your company.

Make a plan to improve your weakest areas

In most cases, you’ll find that not all of your first strategy was operating as intended. Now is the time to make adjustments once you have determined what is successful and what is not working for you.

You and the other key decision-makers at your organization should review your strategy to reflect the modifications you have developed together. This could entail adjusting your content strategy and the regularity with which new content is published, utilizing new social media accounts to reach your target market, improving cash flow by increasing or decreasing your budget, or coming up with some new ideas.

Analyze your customer data to see who your most profitable customers were 

As beneficial as new customers are to a small business, you can’t forget to nurture your loyal customers. Review your profit and loss statement, income statement, and business finances to discover your most profitable customers.

If new clients were your income source during the current year, new client acquisition might be a benchmark you want to set for the future. Was your small business most profitable during the holidays when spending was at an all-time high? Should you put more stock into promotions during the holiday season?

Also, where they are shopping can make a difference as well. If your business sees more online sales, your website landing pages may have to be overhauled. Are they coming to your website through social media content? Should you be advertising more through your social media?

Reflect on the audience and prepare to focus your intentions on them in the coming year. 

Set new marketing goals for the next year

How will we know whether these adjustments to the strategy were successful? How will you evaluate whether or not you are on the right path to achieving your objectives? Setting new standards will ensure that your plan continues to be on track for success and will also make every team member accountable for their contributions.

If feasible, these benchmarks should be saved in a location that is easily accessible to everyone on the team. One of the most effective strategies for encouraging consistent performance from your team is to remind them regularly of how success will be judged.

If you haven’t yet, Create a budget for your marketing initiatives

How will you know if your business is successful if you don’t grasp your financial statements well? If you haven’t already, use an accredited accountant or accounting software to help make sense of the numbers.

Your financial records should go along with your marketing plan, as some metrics can only be measured by how much cash you have. Your action plan should also include your cash flow statement so that you know if your profit is higher than your expenses.

Small business owners understand immensely the importance of reducing expenses and keeping their balance sheet in the black. To improve cash flow, look at your business needs and review areas in your marketing plan where you can reduce your costs. If a strategy isn’t working, then get rid of it. If a process works, is there a cost-effective alternative to achieve the same results?

With a new marketing checklist, you are ready to grow your small business and create a better experience for your clients. Having your employees involved in the process can help your business achieve its goals faster and allow your company to thrive.

Once you have reviewed and set your marketing goals, go to Social Link to complete a proposal so we can help you achieve your marketing goals for 2023! Social Link has the tools to help you accomplish your goals with experts in SEO, design, social media, etc. They can help you navigate the newest marketing trends and create a marketing strategy that compliments your brand. Work with this award-winning, full-service marketing agency and grow your business to new levels..

Categories
Digital Marketing

Why Hire A Full-Service Marketing Agency?

Running a business is hard work, and it helps to have a dedicated team to help you. If you do not have the time or resources to promote your brand fully, hiring a full-service marketing agency to handle this responsibility on your behalf makes sense. Social Link is a Nashville based marketing agency that offers a complete range of services, including branding, social media advertising, website design and development, and so much more.

Here are some great reasons to hire the Nashville marketing agency Social Link.

Get Help with Your Business Plan and Marketing Strategy

You have an idea, and it is time to put it on paper. But where do you begin?

Social Link provides an excellent strategy for assisting you in developing your business plan from start to finish. They help you research your market and determine where you belong. They assist you in identifying your target audience and choosing the best strategies to promote to them.

Once you have determined your marketing goals, they will assist you in reaching them by utilizing their dedicated team of specialists to carry out their strategic marketing plan. 

Reduce Hiring and Training Expenses

Hiring new employees requires a significant amount of time and effort. You are devoting much time away from your business to focus on resumes, interviews, and training. Professional and well-educated marketing personnel might also be tough to come by.

When you work with a full-service marketing agency that offers a comprehensive range of services, you get access to an entire team of people that are experts in their fields and have years of experience. They understand the market as well as the requirements necessary for you to achieve your objectives.

When you work with a full-service marketing firm such as Social Link, you have access to dozens of employees who each have their area of expertise. Therefore, as an alternative to employing a dozen staff members for one-time requirements, Social Link will connect you with one of their staff members to finish the project.

This not only saves you a significant amount of time and is cost-effective but also ensures that your project is completed successfully the very first time.

Bring On New Customers

Acquiring new clients is the primary focus of marketing, but how can one differentiate themselves from the multitude of competing businesses?

An experienced agency can help you navigate saturated markets and make your brand stand out. With strategic planning, you can target the right customers using social media advertising and email campaigns.

Because SEO is one of the most critical factors in reaching the top of the search results list, Social Link can help you find the keywords you need to include in your marketing strategy so that you may get to the top of the list and become the most well-known company in your industry.

A full-service marketing agency can bring your brand to the top of rankings and use paid advertising to get your target audience to you.

Complete Branding

It is essential to ensure that your brand is consistent across all of your different marketing platforms. This encompasses online platforms such as websites and blogs, social networking platforms, email, and even video. 

Developing a successful brand begins with the development of a logo, as well as visuals and colors. Having a consistent approach while using them is essential so that people can connect the imagery with you.

Your company’s reputation is another aspect of branding to consider. You want people to view you as informed and professional while not compromising your integrity or the message you want to convey. 

Social Link is aware that this is an essential step for any company. As a result, they invest the time necessary to understand your objectives and your company completely.

With the business, Oh Grate, they built an entire brand from the ground up, thanks to their full-service marketing agency.

Tech Gurus

Technology and the most recent developments on social media platforms or applications are not always easy to understand for everyone. Developing a website is entirely foreign to most people.

Access to a knowledgeable web design firm can significantly assist you as you navigate the process of developing your social media presence, website, and digital footprint.

You need to create a web design that is easy to navigate and truly conveys what your business is about. It would be best if you had contact pages that work and product information that can be easily accessed. When you work with a full-service marketing agency that offers web development, such as Social Link, you can access web design and animation options that you might not have considered before.

You have the option of commissioning them to design and develop an app based on your ideas, or they can design and create an app that interacts with your company’s webpage and is available to your consumers to use.

News and information are constantly shifting, as are trends. What is new this week will be out of date by tomorrow. Any business wants to go viral, but few succeed because they do not apply the correct SEO or content marketing methods.

Social Link can assist you in deciding what social platforms would benefit your social media marketing strategy and what marketing campaigns will reach your new and current clients. They can provide new ideas for content marketing and give a fresh perspective on your current strategy.

Working with this full-service marketing agency can help you develop a strategy based on what’s new and trendy. They can generate branded content marketing and identify the social platforms to distribute it on. They can use analytic data to determine how your consumers find you and the best approach to stay in touch with them. 

Diagnosis Problems

If you currently have a brand, a website, and a logo, why would you want to alter any of those things?

The question is whether your business’s goals and website, logo, and brand continue to connect. The answer is typically no in these situations.

When you partner with a full-service marketing firm, they can comprehensively review your existing branding and advise you on whether any adjustments are necessary. Maybe your company has expanded, or perhaps your target market has shifted. Your brand should evolve in tandem with these changes.

Social Link designed a website for Academic Writer from the beginning to the end Academic Writer. They provided graphic design, web development, and social media management to this business owner, giving their business a fresh perspective and look.

Social Link can assist you in navigating the process, discovering issue areas in your existing marketing plan, and developing new strategies aligned with your newly minted brand. 

Try New Things

Working with a full-service marketing agency familiar with your group’s mission and objectives is in your best interest if you have ever considered experimenting with a fresh marketing approach. They can assist you during the learning curve and provide valuable input on your ideas.

If your company has never produced a marketing video before, rather than searching for a video production company and having to explain everything to them, it might be beneficial to work with a full-service marketing agency that is already familiar with you and your business. 

With the marketing plan that Social Link develops for your company, they will not only give suggestions and assist you in putting them into action, but they will also take your ideas and make them a reality. 

Get the Results You Want with Full-Service Marketing Agencies

When it comes to any marketing strategy, the return on investment is the aspect that needs to be scrutinized closely by organizations. If your marketing effort isn’t producing the results you were hoping for, a marketing firm offering a broad range of services can help you identify problem areas and develop solutions.

Social Link will examine every facet of marketing efforts and social media engagement. They go through data, polls, comments, and analytics to identify areas of opportunity and even find new ways to convey your brand’s message.

When searching for a reputable marketing agency, you should look for organizations that provide full-service marketing that meet your business goals. Find one willing to work with your concepts and ideas and assist you in developing those aspects further and determine the most effective methods to achieve your goals.

Social Link is a Nashville marketing agency that has assisted dozens of businesses in finding the appropriate marketing strategy to meet their objectives and requirements from the beginning to the end.

They can assist you with the development of your website, as well as the management of your social media platforms, search engine optimization, and other digital marketing strategies. They have the experience, understanding, and insight necessary to pull everything together and make it function properly.

Categories
Web Development

Five Tips To Speed Up Your Website

A website’s speed is essential to its success. If a website takes too long to load, visitors are likely to click away in frustration. A website that loads quickly is important for a number of reasons. For one, it’s simply more pleasant for users to visit a website that loads quickly. But beyond that, research has shown that website speed is a key ranking factor for search engines. In other words, if your website doesn’t load quickly, you’re not only frustrating your users, you’re also shooting yourself in the foot when it comes to SEO. Fortunately, there are a few things you can do to speed up your website.

1. Utilize A Hosting Company That Specializes In WordPress 

A web hosting company that specializes in WordPress can help website speed. WordPress is a content management system (CMS) that helps you create a website or blog. WordPress is a CMS that’s easy for clients to understand and use. That’s because of its simple design, which allows users greater control over their site as needed with the goal in mind: making websites easier than ever before! A WordPress-specific host will have servers that are optimized for WordPress, which can help your website speed.

In addition, a WordPress host can provide features that are specific to WordPress, such as security and performance enhancements. Choosing a WordPress host can help you create a faster website. WPEngine is a hosting provider that makes its mission to provide the best performance possible for your WordPress site. They have done this by focusing heavily on optimization, which can be seen in many ways but most importantly with how quickly they load content onto pages without slowing down website navigation or interactions between user and server.

2. Using Properly Sized Images For Web 

The speed of your website is largely determined by the size of the pages you are trying to load. Images are an important part of any web page. They can help to break up the text, add visual interest, and illustrate ideas. The more content that a page has to load, the slower it is going to be, especially when the content contains a lot of images. Also, images can also slow down your website if they are not properly sized. Large images take longer to load, and this can frustrate visitors and cause them to leave your site. Additionally, search engines penalize slow sites in their rankings, so it is important to ensure that your site loads quickly.

One easy way to make sure your WordPress site is loading as quickly as possible is to optimize images for the web. If you are a designer you can often decrease the size of hi-res images before exporting them to be used on the website. You can do this by using image compression tools to further reduce the file size of your images. For example, This means taking an image that might be 3MB in its original size to 200KB when compressed for the web. The smaller you can go without noticing much quality loss the better.

Another way to improve load speed is to use lazy load images. Instead of loading all of the images on a page at once, lazy loading only loads images as they are needed. This can help to reduce bandwidth usage and improve the user experience. By taking advantage of these two techniques, website owners can make their sites more responsive and improve the overall user experience.

3. Use Web P Images Are More Compressed Images Without Loss Of Quality – When You Can 

For web developers, one of the most important considerations is image file size. Images can take up a lot of bandwidth, which can slow down page loading times. Therefore, it’s important to use compressed images whenever possible. Web P images are a great option for web developers because they’re more compressed than traditional JPEG or PNG images, but they don’t sacrifice quality. When you can use Web P images, you’ll be able to increase website speed without sacrificing any of the visuals. And when it comes to web development, that’s always a win.

4. Use React or Svelte: Front-end Javascript UI Frameworks 

Many websites being built today are done so using a front-end UI framework in combination with a CMS to manage the content. There are several benefits to building a website this way, but the one I want to highlight is site speed improvement.

If you’re a web developer, you’ve probably heard of React and Svelte. These two front-end JavaScript UI frameworks are both extremely popular among web developers. But which one should you use for your next project?

There are a few key differences between React and Svelte. First, React is a library while Svelte is a framework. This means that with React, you only have access to the components that you need, while with Svelte, you have everything you need to build an app right out of the box. Second, React uses virtual DOM (direct object model) while Svelte uses real DOM. This means that with React, your web app will be faster and more responsive. Finally, React is more popular than Svelte, which means that there are more web developers who know how to use it and more resources available for learning how to use it.

So, which should you use? If you’re looking for speed and simplicity, then Svelte is the way to go. However, if you’re looking for more flexibility and a larger community of developers to draw from, then React is the way to go.

5. Use WordPress As A Headless CMS (Content Management System) 

WordPress is a popular content management system (CMS) that enables web developers to create and manage website content. While WordPress is typically used as a web development platform, it can also be used as a headless CMS. In a headless CMS setup, the WordPress back-end is used to manage content, while the front end of the site is built using a different technology. This approach offers flexibility for web developers, as they can choose the best technology for each stage of development. Additionally, a headless CMS can be easier to scale than a traditional WordPress site. If you’re looking to hire web developers to create a headless CMS, WordPress is an excellent option.

Two Bonus Tips

  1. The first Bonus tip that helps improve the load speed of a website is to enable browser caching. Browser caching allows a web browser to store certain pieces of information locally so that they don’t need to be downloaded every time the user visits the site. This can be especially helpful for mobile users, who often have slower internet connections than desktop users.
  2. The second bonus tip is by not using too many plugins. While plugins can add valuable features to a site, each one also adds weight and can slow down the site’s loading time. Caching plugins can help to offset this problem by storing frequently accessed data so that it can be quickly retrieved, but they can also lead to issues if not properly

The Benefits Of Speeding Up Your Website

1. Speeding Up Your Website Improves Your Search Engine Ranking.

You may have noticed that when you do a Google search, the results are not listed in alphabetical order. In fact, the order in which they appear is determined by a number of factors, one of which is how fast the site loads. That’s right—Google takes website speed into account when determining its search results! So if you want to improve your ranking, make sure your site loads quickly.

2. Faster Websites Result In Higher Customer Satisfaction Levels.

It’s simple really—when customers can find what they’re looking for quickly and easily, they’re happy. On the other hand, if they have to wait around for your site to load or navigate through slow-loading pages, they’re likely to get frustrated and go to a competitor’s site instead.

3. A Fast Website Means Happier Employees.

If your employees are constantly having to wait for slow-loading websites, it’s going to put a damper on their productivity levels. Not to mention, it’s just plain frustrating! By making sure your site loads quickly, you can create a happier and more productive workplace overall.

Have you tried any of these three tips to increase your website speed? Do you have other techniques that you use to speed up your website loading time? Let us know in the comments below. We would love to hear from you.

Categories
Digital Marketing Web Design

Results with Adobe XD 

As a Full-Service Marketing Agency, we’re always looking for new and innovative ways to help our clients succeed. With Adobe Xd, we’ve found a powerful tool that helps us achieve great results for our clients. It allows us to create designs that are both professional and engaging, which helps us stand out from the competition. XD allows us to quickly create mock-ups and prototypes which gives our clients an easy-to-review URL for feedback and client thoughts. 

What is Adobe XD used for?

You may be wondering what Adobe XD actually is. Right from the source, according to an article, Adobe wrote, “Adobe XD is a powerful and easy to use vector-based experience design platform that gives teams the tools they need to create the world’s best experiences collaboratively.” Adobe XD is a user interface design software program that can create prototypes for a variety of digital products, including apps, games, marketing campaigns, voice assistants, and websites. We have found that Adobe XD is an essential tool in our workflow, and we use it to help us with a variety of client projects.

Adobe XD’s Unique Features

In today’s world, everything is on a screen and will continue to be that way in the future. The unique features of Adobe XD make it stand out from other design software programs, and we have found that it is the perfect tool for our team to use when working on client projects. It has many features that make it unique compared to other design software programs, including its ability to quickly create mock-ups and designs being easily shared with clients or team members.

When asked, our Senior Designer why she prefers XD over other applications she said “I prefer XD for websites because the platform easily allows you to create responsive websites and I love how easy it is to share your design without building up file names such as, “this-is-the-last-final_FINAL.pdf”. This also allows for our developer can easily access all of the assets”

Adobe XD Unique Features Include:

  • 3D Transforms allow us to rotate or move objects in space while adding the appearance of depth to give the look of an immersive dimension. Using 3D transforms we are able to select components, enable 3D transforms by clicking the 3D cube icon, and rotate objects by using the canvas controls in the property inspector.
  • Components allow us to create a design once and be able to reuse it everywhere while cutting down our time on duplicating designs. Components start with designing a UI element, then selecting the layers to make a component, and finally adding states to have different interactions.
  • Repeat Grid allows us to repeat galleries, menus, and lists. With a simple click and drag, we can turn one single element into repeating grids. Using Repeat Grid boosts our workflow while putting all of our elements in the right place.
  • Video & Lottie Playback allows us to embed videos and render animations on clients’ websites and apps.
  • Auto-Animate allows us to add motion effects, smooth transitions, playful interactions, and motion effects to our designs. This creates animation to keep your audience engaged.

How We Use Adobe XD To Create Our Client’s Projects

At our agency, we rely on Adobe XD to create stunning visuals for our client’s projects. From initial concepts to final designs, XD provides the tools we need to bring our ideas to life. With its intuitive interface and powerful features, XD helps us to communicate our vision clearly and efficiently. In each stage of the design process, XD lets us iterate quickly and make changes easily. And because it’s built for collaboration, we can easily share our work with clients and get their feedback.

We are excited to continue using Adobe XD as part of our workflow, and we know that it will help us achieve even better results for our clients in the future. Xd’s intuitive interface and powerful features have allowed us to create winning designs for our clients time and time again. Let Social Link help you create more engaging content with our proven techniques, including Adobe XD! 

Categories
Blog Tips and Tricks

Why Goal Setting Is Important

2022 Goal, Plan, Action checklist text on note pad with laptop, glasses and pen.

If you want to achieve the best life possible, it’s essential to focus on goal setting and time management skills. Life can be overwhelming and it’s easy to lose track of what you want to achieve if you don’t have a plan. Goal setting helps you to take control of your life and achieve your objectives by providing direction and a next goal to focus on. By setting goals, you can stay on track and make the most of your time.

But you may not realize that setting goals are one of the most important things you can do for your business and personal life. In this blog post, we’ll discuss the importance of goal setting and provide some tips on how to create effective defined goals.

The Benefits Of Goal Setting:

One of the benefits of goal setting is that it gives you a clear destination to work towards. When you have a goal in mind, you can stay focused and ensure that your efforts are going towards something meaningful. Without goals, it’s easy to get off track and start working on things that don’t matter.

Another benefit of goal setting is that it helps you to measure your progress. If you’re not setting goals, then it’s difficult to tell whether or not you’re making any progress at all. But when you have specific goals in mind, you can follow your progress and see how far you’ve come. This can motivate and help keep you moving forward even when things get tough.

There are a few other benefits of goal setting as well, such as:

– Allowing you to break down big projects into manageable tasks

– Helping you to identify priorities

– Giving you a sense of satisfaction when you achieve your goals

How To Set Effective Goals:

Now that we’ve discussed some of the benefits of goal setting let’s talk about how to set effective goals. One important thing to remember is that your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Let’s take a closer look at each of these criteria:

– Specific: Your goal should be clear and unambiguous. It should be easy to understand what you want to accomplish.

– Measurable: You should be able to follow your progress towards your goal. This will help you stay on track and motivated.

– Achievable: Your goal should be something that you can realistically achieve given your resources and time frame.

– Relevant: Your goal should be important to you and aligned with your values.

– Time-bound: Your goal should have a deadline to keep you accountable and focused.

The Different Types Of Goals You Can Set:

Goal setting is essential to leading a successful and fulfilling life. By taking the time to set outcome goals, we can develop a clear sense of what we want to achieve. This, in turn, provides us with a roadmap for achieving our goals and boosts our self-confidence. In addition, setting goals helps us to set priorities and manage our time effectively. By breaking big goals into manageable steps, we can stay focused on the task at hand and avoid becoming overwhelmed. There are many different types of goals that you can set, but some common ones include professional goals, financial goals, fitness goals, relationship goals, and personal growth goals. Let’s take a closer look at each of these:

– Professional goals: These are goals that relate to your career or business. You may set a goal to get a promotion, start your own business, or land a new client.

– Financial goals: These are goals that relate to your finances. You may set a goal to save money, pay off debt, or invest in a new property.

– Fitness goals: These are goals that relate to your health and fitness. You may set a goal to lose weight, eat healthier, or exercise more.

– Relationship goals: These are goals that relate to your relationships. For example, you may set a goal to find a partner, spend more time with family, or make new friends.

– Personal growth goals: These are goals that relate to your personal development. For example, you may set a goal to learn a new skill, read more books, or travel to new places.

How To Stay Motivated When Working Towards Your Goals:

One of the most challenging things about goal setting is staying motivated when things get tough. There will be times when it feels like you’re not making any progress, and it can be tempting to give up. Looking at the big picture can help to keep us motivated, as we can see the progression we are making towards our future goals. Ultimately, goal setting is a helpful tool that can play a vital role in helping us to reach success. If you want to achieve your goals, it’s essential to find ways to stay motivated. Here are a few tips:

– Set smaller goals: If your goal feels too daunting, then break it down into smaller goals that you can work on one at a time. This will make it feel more manageable and less overwhelming.

– Find a role model: Look for someone who has already achieved what you’re striving for. Seeing someone else succeed can be related to your personal development. For example, you may set a goal to learn a new skill, read more books, or travel to new places.

– Set a deadline: Having a timeline for your goal will help you stay focused and motivated. Make sure to give yourself enough time to achieve your goal, but don’t be too lenient either.

– Find an accountability partner: Share your goal with someone else and ask them to check in on your progress. This can help you stay accountable and on track.

Tips For Achieving Goals:

Goal setting also allows you to see the future and work towards specific skills or outcomes. To achieve goals, personal and professional success often begins with setting goals. But simply setting a goal is not enough–you also need to have a plan for what to achieve. Here are a few tips to help you turn your goals into reality:

– Get organized: Create a plan of action and ensure that all your resources are in place before you start working towards your goal.

– Set a realistic goal: Make sure that your goal is something you can realistically achieve given your resources and time frame.

– Find a support group: Many people are striving for similar goals as you. Connecting with others can give you motivation and inspiration.

– Reward yourself: Celebrate your accomplishments along the way and reward yourself for reaching milestones. This will help keep you motivated to continue working towards your goal.

By focusing on achievable goals, you can move closer to your best life each week. Remember, setting goals is not a one-time event – it’s a continuous process that should be revisited regularly. Let goals guide your decisions and actions today so you can create the life you want tomorrow. With these tips in mind, you’ll be well on your way to achieving all of your goals.

Author’s Note: Thanks for reading! I hope this blog post has helped you understand why goal setting is essential and how to set practical goals. If you found this blog post helpful, please share it with your friends and followers! 

Categories
Online Marketing Social Media Tips and Tricks Uncategorized

How to Create Sharable Instagram Content

How Do You Create Shareable Content On Instagram?

With over one billion monthly active users, there’s no doubt that Instagram is a popular social media platform. Instagram is constantly changing, which means your content has to be adaptable. If you have been on Instagram lately, you may notice that the like count is not as important as it once was. Recently, the more shares you receive on a post is much more valuable than a like. A massive way for your content to stay relevant is by creating highly shareable content. Your content marketing strategy should resonate with your audience so much that they want to share your post on their platform. Sharing posts on Instagram is the most efficient form of advertising for your business. The more shares you have on an Instagram post, the more exposure and growth you will get.

The content you post is valuable, but only if it is shareable. In this blog post, we’ll share some tips for creating content that will be engaging for your followers and help to promote your brand. Creating shareable content is essential for any business that wants to succeed on social media, and these tips will help get you started.

Ten Proven Tips to Create Shareable Content

1. Know Your Target Audience

By understanding your target audience, you can ensure that your Instagram strategy is always on point. According to Shannon Shipman’s blog, creating content for Instagram is the best way to expand your reach, having your audience share your content is invaluable. It is essential to know who you are trying to reach with your content. It would be best if you first took the time to understand your target audience. Only then will you be able to create content that resonates with them and gets them to take action.

To start, take a look at who is already following you and assess what types of posts they tend to engage with the most. Look at the demographics of your followers and try to identify any common interests or characteristics. By understanding your target audience, you can produce content that appeals to their interests. Remember that your target audience may change over time, so it’s essential to regularly assess who they are and what they’re interested in. 

2. Visually Appealing Content

When it comes to creating visually appealing content for Instagram, there are a few key things to keep in mind. First, consider the overall aesthetic of your feed. Is it cohesive and pleasing to the eye? Make sure that the colors and styles of your photos complement each other. You should also pay attention to the composition of your photos. Frame your shots thoughtfully, and experiment with different angles and perspectives. Also, don’t be afraid to get creative with filters and editing tools. A little tweaking can go a long way towards making your photos pop. By following these tips, you can create visually appealing content that will stand out on Instagram.

3. Keep Your Posts Consistent 

If you want to be successful on Instagram, it’s essential to keep your posts consistent. That means posting regularly, using consistent hashtags, and maintaining a consistent overall look and feel to your feed. People will be more likely to share your content if it is aesthetically pleasing and easy to consume. Creating a consistent feed will make your page more visually appealing and increase the likelihood of shares. By keeping your posts consistent, you’ll be able to build a following more efficiently and connect with potential customers. Additionally, consistent posts will help improve your search engine optimization, making it more likely that people will find your business when searching for related terms.

4. Relatable Content

As anyone who’s spent time on Instagram knows, relatable content is key. Whether it’s funny memes, relatable anecdotes or pictures of products they need, people are always drawn to content that speaks to them on a personal level. And there’s no better place to find this kind of content than on Instagram. With its massive user base and a vast array of content creators, Instagram is the perfect platform for finding relatable content that will resonate with your audience. To find relatable content ideas for your Instagram, start by brainstorming what you already post that gets the most engagement. 

What are your most popular posts? What do they have in common? Is there anything you can do to make your other content more relatable? You can also look to other accounts in your industry for inspiration – what kind of relatable content are they posting that’s doing well? Take note of any trends you see and consider how you can put your own personal spin on them. Remember, the best relatable content is all about connecting with your audience on a personal level. 

5. Appeal To Your Audience’s Values

The way to a person’s heart is often through their values. When creating content for Instagram, it’s essential to consider what your audience cares about and how you can speak to those values while also creating content around your values. Your audience is looking for the knowledge that your values and products match their values and beliefs. Connecting their values with content shows them that you care. When you appeal to your audience’s values, you create a connection beyond likes and comments. You create a community of people who share your passions and who will champion your brand.

6. Use Carousels To Make Your Content More Shareable

Carousels are a great way to make complex information more digestible. They are also eye-catching and allow you to include multiple images in one post, which makes them more shareable. When a product or service has been mentioned before or if someone has read the title, it’s likely the caption will help them understand the problem and get results. How can we post a photograph that we’re looking for? Make a carousel and add a graphic if possible for this second image.

7. Create graphics

Everyone loves to share Instagram posts that are quotes or graphics. They can quickly learn your information by simply reading what is posted on the graphic instead of the caption underneath the post. People are more likely to share visually appealing content. Creating graphics is a great way to make your posts stand out and increase the likelihood of shares. 

8. Write Long Captions

 Captions are a great way to engage with your audience and give them more information about your post. The longer the caption, the more likely people are to read and share it. Longer captions are more shareable than shorter ones because they provide more context and information about the post. Writing long captions also allows you to include more keywords, which will help SEO and allow your content to be found by people searching for those terms.

If you’re in business, it’s essential to keep up with social media trends. A social media trend is defined as a topic that gains popularity on social media within a short period of time. Social Media is a powerful communications tool that can help you reach new customers and grow your business. People are more likely to share content that is timely and relevant. Keeping up with trends will ensure that your content is always fresh and shareable. That means posting interesting and engaging content, using the right hashtags, and connecting with other users. By staying up-to-date on the latest Instagram trends, you can ensure that your business is using this powerful platform to its full potential. 

There are a few key ways to keep up with trends. First, follow industry-specific accounts and influencers. They will often be the first to know about new trends and products. Second, use social media listening tools to track specific keywords and hashtags. This way, you can quickly see when something new pops up. By following these steps, you can keep up with the latest trends and ensure that your business is always ahead of the curve.

10. Engage With Your Followers

If you are not active on your account – why should your followers be?

To engage with your audience, you need to understand what they want and how they want to receive information. It is essential to ensure that you are constantly providing relevant and interesting content. This can be achieved by carrying out research beforehand to understand what topics they are interested in and then crafting your messages accordingly. Commenting on and liking other people’s posts will make them more likely to do the same for you. Engaging with your followers will also make them feel appreciated, which will make them more likely to share your content as well. It’s essential to keep in mind that engagement is a two-way street, so be sure to listen to feedback and take it to heart. By engaging with your audience, you will build relationships and loyalty, which can lead to success for you and your audience.

Now that you have the tips for creating shareable content….

Let’s recap! By creating sharable Instagram posts, you need to be relatable, know your audience, and keep up with trends. By following these tips, you can create shareable content that will help you grow your Instagram following and exposure. What have you found to be the most successful strategy for creating sharable content on Instagram?

If you want help creating sharable content, Social Link is here to help. Our social media experts have the experience and knowledge necessary to create content that your followers will share. We can also help you implement some of the tips listed above to make it easier for your followers to share your content. Contact us through our marketing proposal page to get started today! 

Follow our Instagram Page @Sociallinkco too!!

Categories
Blog

Certified NGLCC Business: How Your Business Can A NGLCC Business

Social Link is certified as an LGBT-owned business by The National LGBT Chamber of Commerce (NGLCC). The NGLCC gives opportunities to business owners, companies and organizations, like Social Link, that may be viewed as a minority. The National LGBT Chamber of Commerce prides itself on being not only an LGBT business community voice but the largest advocacy organization that is “dedicated to expanding economic opportunities and advancements for LGBT people, and the exclusive certifying body for LGBT- owned businesses.” Social Link, a Nashville LGBT-owned Inclusive Marketing Agency, is proud to be certified as an NGLCC Business!

Who is the NGLCC? 

The co-founders Justin Nelson and Chance Mitchell started the National LGBT Chamber of Commerce (NGLCC) in November 2002 when they realized the impact of the LGBT community had gone unnoticed in the American economy, even though economic equality is, and has been, a huge part of the LGBT equality movement.

The LGBT community is an essential part of small businesses that make the United States economy thrive. Starting this organization around a coffee table, they knew that NGLCC needed to showcase LGBT business owners, taxpayers, employers, and providers of healthcare needed to have a voice. Now the voice of the nation’s 1.4 million LGBT business owners and 1.7 trillion enterprises add to the national economy each year. The business owners that the NGLCC represent have created many inclusive job opportunities for businesses and organizations while creating innovative business solutions nationwide! 

The National LGBT Chamber of Commerce also enjoys the support from over 200 corporate partners and executive leadership that strives to promote pro-business and LGBT inclusive policies. The dedicated mission of the NGLCC has been to create an organization that could support LGBT business owners and the diverse talent within the lesbian, gay, bisexual, and transgender communities.

Due to the amazing team and board the NGLCC has, they have succeeded. Today, the NGLCC is expanding globally and reaching five continents while bridging economic opportunities and LGBTI human rights for the LGBT community. 

The National LGBT Chamber of Commerce has an extended network of local affiliated chambers across the country and the world that you can become involved in to start making a difference in the LGBTQ+ community. Being members of your local chamber is a key to promoting LGBT businesses. If you join your local chamber, the LGBT Business Enterprise certification fees are waived – YAY! 

 How to become a certified NGLCC Member 

The NGLCC is the exclusive, third-party certification body that verifies that eligible businesses are majority-owned by LGBT individuals and subsequently grants Certified LGBT Business Enterprise designation to such companies as part of its LGBT Supplier Diversity Initiative. The NGLCC helps certified LGBT Business Enterprise companies move their Business toward relationships that can offer opportunities for a lifetime.

To qualify for the certification, your company has to be at least fifty-one percent owned, operated, managed, or controlled by an LGBT person or persons that are a United States Citizen or have a lawful permanent residency.  

The Four Steps to become a Certified NGLCC Member

According to nglcc.org, applying for the certification only takes four easy steps.

  1. The first step is to visit my.nglcc.org to complete the online application process. Once you are registered, you will build your business profile. This allows you to showcase your enterprise to the other Certified LGBTBE® suppliers, NGLCC’s 140 Corporate Partners, and members. Once you build your business profile, you will be able to submit your supporting documentation to verify your eligibility for the certification. Once you are done building your business profile, a member of the NGLCC’s Supplier Diversity Team will be in touch with you to get you in contact with your regional manager. 
  2. Once you complete your application will schedule your site visit with your Regional Manager (so exciting)! This site visit will allow the National LGBT Chamber of Commerce to verify the information you submitted in your application and understand how the NGLCC can support you long-term so you and your Business can flourish for years to come!
  3. Then, after the Regional Manager visits, your application will be reviewed by the National Certification Committee. 
  4. Finally, once your application is approved, you can participate in the Certified LGBTBE® Orientation Webinar, where you will learn how to use the resources of the Supplier Diversity Initiative.
Happy Pride month!

 Benefits of Being Certified 

Social Link, owned by Brady O’Rourke, a member of the LGBT community, knows the importance of the NGLCC certification. The NGLCC certification has been beneficial for Social Link’s Inclusive Digital Marketing Agency. By Social Link being certified LGBTBE®, our Business has had the opportunity to compete for sourcing contracts with NGLCC’s Corporate Supplier Diversity Partners, eligible for the annual NGLCC Business and Leadership Conference, sourcing opportunities emails from the NGLCC, and being able to participate in mentorship programs, leadership trainings and networking events. 

Now that you know the history of the National LGBT Chamber of Commerce and the importance of being certified and the steps to take to be certified, you are on the road to maximizing your business opportunities, network with local LGBT businesses and allied business owners, have local programs and events and so much more! 

The NGLCC is all about inclusion!

Click here to start the certification process:

Click this link to start the process with the NGLCC today: https://www.nglcc.org/get-certified.  

Categories
Blog

Mental Health Awareness Month 2022 Goes “Back To Basics”

Mental Health Awareness Month
Mental Health Awareness Month 2022

Mental Health Awareness Month 2022 Goes “Back To Basics”

Ever take a “mental health day” when the work stress got to be too much? No one is immune to life’s pressures, which is why Mental Health Awareness Month is a timely reminder that it’s OK to slow down and check in with yourself.

The annual observation, sponsored by Mental Health America, has been around since 1949, so the notion of protecting our mental health is not new. This year, the theme is “Back To Basics,” a timely reminder that having a strong foundation of awareness around mental health can help prevent problems from becoming too severe.  

Many other groups, such as the National Alliance on Mental Illness, or NAMI, get the word out during the month of May as well. This year is no different, with NAMI nothing that “After the last two years of pandemic living, many people are realizing that stress, isolation, and uncertainty have taken a toll on their well-being.” Our goal is to provide foundational knowledge about mental health & mental health conditions and information about what people can do if their mental health is a cause for concern.

A mental health issue should never be stigmatized

Millions of Americans live with mental illness. Unfortunately, they often are singled out because of that diagnosis, and treated differently. That kind of reaction is why many people never seek out therapy or other kinds of care in the first place. During May, it’s essential to educate ourselves, as well as those around us, on what mental health is really all about — and to advocate for policies that support those living with mental illness, their families and caregivers.

With that in mind, here are a few terms to be aware of, compliments of Mental Health America.

Coping skill: a strategy to help you deal with difficult situations and lessen unpleasant emotions, thoughts, or behaviors

Lived experience: first-hand, personal experience dealing with a mental health or substance use challenge

Mental health concern: anything that causes a person to believe their mental health may be suffering; could be a symptom, a group of symptoms, or a diagnosable mental health condition

Mental health condition: a set of related symptoms that have been recognized by the mental health community; includes conditions defined in the DSM-V, ICD-11, and by people with lived experience 

Neurotransmitters: chemicals that carry messages throughout your brain

Self-stigma: negative attitudes and shame regarding an individual’s own mental health, resulting from internalizing public stigma.

The more we know about mental health, the more we can be 1) aware of our own status and risk factors, and 2) the more supportive we can be to friends and family who have a diagnosis or are in a rough spot and need assistance. 

Taking care of our bodies through diet and exercise is essential for physical health. Too often we don’t pay the same kind of heed to our minds, which are working overtime every day to make decisions, interact with others, handle stress and much more. The aforementioned diet and exercise, along with enough sleep, seeking professional care when feeling overwhelmed and taking some down time (the elusive work-life balance) is vital for good mental health.

Why not make this month the time to put some new, good habits into place?

Follow along with Social Link for more tips!

Categories
SEO Tips and Tricks

Your Website Ranks From SEO – Now What?

Social Link SEO Ranking

Google PageRank uses over 200 elements to rank websites on a scale from 1-10. Even popular, well-read sites may not have perfect scores, but the closer to 10 you can get, the more likely it is that your online marketing efforts will pay off. A rank of 5 means that a site has successfully placed itself online as a relevant, inbound link-rich source for search engine users. Whether you’ve recently scored a 2 or you’re edging up on 5, there is always more work to do to maintain and improve your Nashville SEO strategy.

Website Rankings Are Not Static

Unfortunately, you cannot achieve a decent website ranking and stop working on SEO. According to some of the most recent statistics, over 5 exabytes of content were being developed daily in 2013. With that comes an increased potential every day for your page rankings to fluctuate. Without constant vigilance and a focus on strategy innovation, your page may slip from its current rankings, leaving you with a “Do not pass Go, Do not collect $200” type of scenario.

Maintaining Positive Website Rankings

To keep your current website rankings, run reports regularly to see how your site is holding up to the competition.

Check:

  1. Rankings – Look at your rankings on the top search engines, and resubmit your site with changes if you notice your ranking starting to slip. Keep fresh content on your site by maintaining a blog to target keywords from your seo keyword research. Google LOVES fresh content.
  2. Inbound links – Having inbound links at one point in time is not security for the future. Inbound links can disappear over time, decreasing your ranking. Constantly develop new, engaging content to build inbound links, even during the maintenance cycle, to keep your rankings high.
  3. Don’t be afraid to change your website – You can keep your ranking (and improve it!) while redesigning your website. Take the time to reinvigorate old content and add new SEO driven content to improve your website ranking.

Keep moving forward with your Nashville SEO strategy to maintain local and widespread visibility in the search engines your market uses most. SEO is a continuous, long-term strategy for growth and visibility. Stick with it to make the most of your investment.

Categories
SEO

Services Your Nashville SEO Company Should Be Providing

Social Link Nashville Company SEO

As a business owner or operator, you understand that you need SEO for successful online marketing. Pinpointing exactly what SEO is and what it can do for you, however, is another matter. SEO tactics range from minor content changes to scalable and largely automated platform solutions. If optimizing Nashville SEO is one of your marketing goals, make sure that your SEO company is providing these services regularly:

  • Strategic content – Quality content is one of the defining features of a successful SEO strategy. The two marketing components work synergistically to drive traffic and encourage online engagement. Your Nashville SEO company should be focused on delivering relevant, authoritative, and energetic language to support every other aspect of SEO strategy.
  • Building online links on-site and off-site – One of the foundational principles of SEO strategy is building links within a site and outside of a site to encourage traffic. Since the rules regarding link building are constantly in flux, always ask your SEO company about its best practices.

For example, Google once rewarded sites that focused heavily on linking back to branded content. Now, the algorithms for search engine rankings are starting to reward sites that include natural linking, linking to external (3rd party) authoritative content, and those who successfully earn inbound links from other sites. Ask your service provider about their keyword and linking practices to determine if their team is following the most current trends for SEO success.

  • Providing analysis – SEO strategies take time. Stay away from companies that claim they can change your traffic profile in a matter of months. A good SEO provider will offer reporting and project analysis updates on their efforts, the results, and suggestions for improvement. If your provider claims the team can’t share their tactics with you, they may not be offering the kinds of services you need to get results.

Get Nashville SEO services you can trust with Social Link. We offer these services and many more.