Many consumers want to start holiday shopping earlier than expected to beat the rush and get the popular items before they sell out. Businesses should take note and start their holiday marketing campaigns early to reach those desirable customers.

Marketing strategies have had to evolve over the past years with the increase in influencer marketing, the pandemic, and an increase in online shopping. Customers are looking for the best deals on new and trending gifts and want them before they are gone.

Here are some useful tips for planning your holiday marketing campaign.

1. Start planning your holiday marketing strategy early to get a head start on the competition

Everybody wants to be first, so many businesses will plan for Christmas and holiday marketing strategies in the late summer months. With Black Friday’s kickoff of holiday shopping, most physical stores will start with those holiday promotions. For online retailers, Cyber Monday is the start of the holiday season.

You can encourage customers to shop earlier with your Black Friday campaign but to increase sales, you still need shoppers to continue shopping until Christmas.

You can start the upcoming holiday season with marketing campaigns geared toward holiday gift inspiration and shopping earlier to get the best deals. From there, you can maximize sales by having popular items put on special or “back in stock” to encourage consumers to continue buying.

2. Use more video content in your holiday season campaigns – it’s becoming increasingly popular and is more engaging than traditional text-based marketing

Influencers have created their own marketing strategy when it comes to holiday shopping. Trends such as #TikTokmademebuyit have become increasingly popular and have created a buzz around trending products. Creating video content and using your brand to work with popular influencers can help small businesses increase their retail sales and build their brand.

Emotional storytelling can help build an emotional connection with your customers when creating your own advertising content. Ads with happy endings and engaging stories resonate well with customers and can help positively influence your brand.

Use all sorts of social media platforms to promote your great deals. Remind people to start early for the 2022 holiday season. Post-engaging holiday content and the perfect gift for those in their lives.

3. Focus on Consumer spending

The holiday season is a time of giving, and customers want to know they are getting the best holiday deals. With the continuing rise of inflation, consumers may spend less this year than in previous years, so the cost will be a big factor in their decision-making.

Consumers want sales and will go to great lengths to find them. Holiday sales are the largest annual increase to businesses during the year, and it’s going to be tough when holiday shoppers are looking for the best deals.

Choose items that are popular but can be discounted. Look for brands that carry good quality items but are less expensive. Increase discounts on overstocked items to help move them out of the store.

Create a marketing strategy that helps customers find the perfect gift at the perfect price.

4. Gift Cards are Increasing in Popularity

With shipping delays and product popularity, it’s easy for shelves to become empty and sales to be lost. For those who find gift shopping a tedious task, gift cards might be the right answer for them to allow their receiver to choose what they want.

Having a good assortment of gift cards on hand for the holiday season can still give you the sales you require during the holiday shopping season and can help boost sales going into January when the receivers come to purchase items.

To further increase gift card sales, businesses can offer discounts on purchased cards in the hopes that this will increase spending in the New Year.

5. Have a Large Online Presence for Holiday Shopping

Holiday shoppers will likely search online for holiday sales and new deals on popular items. Having a website is not enough for consumers to see you.

Social Media Marketing is the best strategy for your business as there are numerous platforms, and all have their target audience. It’s best to find the right social media platform for your business based on your customers over the past few years.

Creating video content is fun and exciting and allows you to better engage with shoppers. Give them shopping inspiration with holiday trends and new technology. Create posts with holiday gifts perfect for everyone in their lives and gifts for those who mean a lot to them.

Offer special discounts for followers on your social media that only they can use. Cyber Monday is a great way to start the holiday shopping season for online retail sales, so start with online promotions to increase traffic to your retail websites.

6. Create a Unique Holiday Email Campaign

The competition is especially severe over the holiday season, and your customer’s inboxes will be flooded with unique 2022 holiday advertising campaigns and limited bargains. There’s nothing wrong with jumping on board, but if you want to stand out, try something new.

For example, you could send your consumers lists of all the people they could be buying for, causing them to remember a co-worker or neighbor they would have forgotten about.  It’s a basic yet attractive 2022 holiday advertisement that doesn’t appear to sell anything while providing many opportunities to inspire consumers to buy from you.

The holiday shopping season is starting soon, and consumers want to start shopping as early as possible. A strategy for your physical stores and online website will help your customers with their holiday shopping and create a positive working environment for your staff.

With the increase in social media, holiday trends will be very different this year. Sales will be interesting to watch, as more gatherings can occur, and travel is allowed. Give your business an advantage over others by having a smart plan and working with your staff to create a great shopping experience for your consumers.

We all have goals that we want to achieve, whether it is day-to-day life or long-term, sometimes we need a little extra push to get started. The road to ultimate success is often long and winding, with plenty of obstacles along the way. That’s why it’s important to keep your eye on the prize and stay motivated throughout your journey. These inspirational and motivational quotes will help motivate you to pursue your goals and achieve success. So get inspired, and then go out and make your dreams a reality!

Inspiring Quotes To Keep You Motivated:

“The best way to find out if you can trust somebody is to trust them.” —Ernest Hemingway

If you’re going to achieve your goals, you need to be able to trust the people around you. Whether it’s your business partners, your friends, or your family, the people in your life need to be trustworthy if you’re going to succeed. This quote from Ernest Hemingway is a great reminder that trust is essential for any relationship—professional or personal.

“I can accept failure, everyone fails at something. But I can’t accept not trying.” —Michael Jordan

Basketball legend Michael Jordan is a great reminder that failure is part of the journey toward success. No one achieves their goals without failing along the way. The important thing is to pick yourself up and keep trying until you reach your destination.

“The only limit to our realization of tomorrow will be our doubts of today.” —Franklin D. Roosevelt

This quote from former US President Franklin D. Roosevelt reminds us that self-doubt is oftentimes the only thing standing between us and our goals. Don’t let your doubts get in the way of achieving great things. Believe in yourself and you’ll be able to achieve anything you set your mind to.

“Today’s accomplishments were yesterday’s impossibilities.” –Robert H. Schuller

This is a powerful reminder that nothing is impossible if you set your mind to it. Whatever goal you’re working toward, know that it is achievable as long as you stay focused and dedicated.

“If your mind can conceive it, You can achieve it.” –Napoleon Hill

This quote is similar to the last one in that it emphasizes the importance of mindset in achieving goals. If you believe something is possible, then it likely will be. So if you’re ever doubting yourself or your ability to achieve something, remember this quote and let it give you the boost of confidence you need.

“When we strive to become better than we are, everything around us becomes better too.” –Paulo Coelho

This not only applies to individuals striving to better themselves but also to organizations working toward collective goals. When everyone works together toward a common purpose, greatness can be achieved—for the individual and for the group as a whole.

“Success does not consist in never making mistakes but in never making the same one a second time.” –George Bernard Shaw

Nobody’s perfect, and that’s okay! What matters most is learning from your mistakes so that you don’t make them again in the future. That’s how real progress is made—by taking two steps forward and one step back instead of sitting idly in place because you’re afraid of making mistakes.

“The best way to predict the future is to create it.” — Abraham Lincoln

Too often, we allow ourselves to be passive observers in our own lives, waiting to see what will happen next. But if we want to achieve our dreams and goals, we need to take an active role in shaping our future. So let’s make today the first day of the rest of our lives, and start working towards the future we want to see.

“Start with one step, just one. And then take the next one and keep going that way.” — Cher

By taking things one step at a time, we can slowly make progress toward our goals and eventually achieve them. Moreover, remembering this motivational quote can help us to stay focused and motivated when working towards our goals.

“Every morning we are born again. What we do today matters most.” —Unknown

It’s often said that today is the first day of the rest of your life. And while that may be true, it’s also important to remember that what we do today matters most. Every day, we have the opportunity to move closer to our goals and achieve success.

“You can’t put a limit on how much you can improve and how much you can do. There are no limits on what you can be, do, or have in life.” —Tony Robbins

These words ring particularly true when applied to the notion of self-improvement. After all, only you can decide how far you’re willing to go to improve yourself. Of course, setting a worthy goal is only half the battle. You also need to have the burning desire to see it through. So, if you’re looking to make a change in your life, don’t be afraid to start small. Remember, even the longest journey begins with a single step.

“If your mind can conceive it, you can achieve it. Always remember that this whole thing was started with a dream and a mouse.” —Walt Disney

Setting goals is an important first step on the road to success, but it’s not always easy to achieve them. That’s why it’s important to remember that anything is possible if you set your mind to it. Just think back to Walt Disney, who started with nothing more than a dream and a mouse. If he can achieve his goals, then so can we.

“If you want something you’ve never had, you must be willing to do something you’ve never done.” —Thomas Jefferson

Thomas Jefferson is a thinker and philosopher, and his words still resonate today. This quote is a reminder that we must always be striving for more, pushing ourselves to try new things if we want to achieve our goals. It’s easy to get comfortable in our daily lives and routines, but if we’re not willing to step outside our comfort zones, we’ll never succeed.

“It is hard to fail, but it is worse never to have tried to succeed.” – Theodore Roosevelt

In his quote, Theodore Roosevelt suggests that it is better to try and fail than to never try at all. Without goals, we would never have anything to strive for. Even if we never have our goals succeed, the journey toward it can be just as rewarding. As we continue to strive towards our goals, we also learn more about ourselves and develop better tools along the way. So, even if we don’t achieve success, in the end, there is still value in trying.

“What would you attempt to do if you knew you could not fail?” – Robert H. Schuller

We are often too afraid to attempt something new or set goals for ourselves because we are afraid of failing. However, if we knew that we could not fail, what would we attempt? And, more importantly, would our goals change? This quote reminds us that success is attainable as long as we have the courage to pursue our goals.

“Discipline is the bridge between goals and accomplishment.” – Jim Rohn

Without discipline, it is impossible to accomplish anything of significance. This is because discipline is the key ingredient that bridges the gap between having worthy goals and actually achieving those goals. It takes a great deal of discipline to pursue lofty goals, and even more to overcome the challenges along the way. By instilling discipline in ourselves, we can turn even the most challenging goals into reality.

“If the plan doesn’t work, change the plan, but never the goal.” – Unknown

It is often said that the only guaranteed failure is to never try at all. This is especially true when it comes to setting and achieving goals. In order to succeed, it is important to have a plan, but also to be flexible and willing to adjust the plan as needed. There will inevitably be setbacks and challenges along the way, but if the goal is worthy, it will be worth the effort. Achieving challenging goals requires persistence and determination, but also a willingness to adapt and change course when necessary.

“You miss 100 percent of the shots you don’t take.” – Wayne Gretsky

Wayne Gretsky’s famous quote is often used to encourage people to take risks and pursue their goals. And there is no denying that taking risks is an important part of success. After all, the ultimate goal is to achieve success, not just take shots in the dark. By being strategic and selective about which risks taking, you can conserve your energy and resources for the best chance at achieving your goals.

“You can, you should, and if you’re brave enough to start, you will.” — Stephen King

If we want to succeed, we have to believe in ourselves and put in the hard work required. We also need to be prepared for setbacks and failures along the way. Success is never instantaneous or easy, but it is always achievable if we are brave enough to start no matter the risks involved. So let’s go out there and chase our goals with everything we’ve got. The ultimate success is waiting for us.

“A year from now you may wish you had started today.” ― Karen Lamb

Karen Lamb’s words are so simple, yet so profound. They remind us that time is precious and that we should not wait to start working toward our goals. The beauty of progressive realization is that it allows us to break our goals down into smaller, more manageable pieces. This can be especially helpful when we are faced with unforeseen challenges. What we often forget is how much power we have in the present moment. We may not be able to control what happens in the future, but we can control what we do today. So let’s not wait until tomorrow to start making our dreams a reality.

The Key To Achieving Your Goals:

Achieving goals can take so much energy. You have to constantly be re-evaluating and adjusting your approach. It’s easy to get burned out or to feel like you’re not making any progress. That’s why it’s important to take a step back, celebrate small victories, and remind yourself of why you’re doing this in the first place. It’s also important to be realistic about what you can achieve in a given period of time. Trying to do too much will only lead to frustration. Slow and steady progress is the key to success.

Remember, You Can Do This!

Success is a worthy goal that we should all strive for. But what does success mean to you? Perhaps it’s achieving a certain goal, or becoming the best at something. Whatever your definition of success may be, it’s important to keep your eye on the prize and not lose sight of what you’re working towards. It can be easy to get sidetracked or discouraged, but if you have a burning desire to achieve your goals, you’ll find a way to succeed. Remember, even a hobby can be turned into a successful business if you’re willing to put in the work and go after your dreams.

These quotes should inspire you to stay motivated and focused on your goals. No matter what life throws your way, remember that you have the strength to overcome it. Use these words of wisdom as a reminder that you are capable of anything you set your mind to. So read them when you need a boost, share them with friends who could use some motivation, and keep moving forward toward your dreams.

Nobody ever started an agency review process by saying, “Let’s see if we can’t find a way to pay more money for the second-best people out there.” And yet so many reviews led to exactly that… with a few months of wasted time thrown in for dessert.

Established agencies promise heavyweight expertise: you’ll wind up paying for their heavy overhead. Boutiques offer a hands-on approach… which they’ve already offered to ten other clients. And resourcing agencies can introduce you to great talent—and then promptly vanish after they make the introduction.

But there’s a way to get the best of all three—leadership, focus, and a deep bench—and it’s ready to work for you now. It’s called Going Virtual, and it’s the trend that’s changing marketing. Very simply, a virtual agency is able to assemble top talent quickly and put it to work under dedicated, strategic leadership. Here’s why it pays to go virtual:

1. You Won’t Pay For What You Don’t Need.

   So you like Agency X’s hand-tooled leather sofa and wet bar? Good, because they’re burying all those costs in their next invoice. A virtual agency can afford to provide a high level of service without the high overhead.

2. Brilliant People Working Where They Work Best.

   Virtual agencies have a direct line to smart people who are good enough to work anywhere… so they’ve decided to work from home. It saves a lot on drive time!

3. They’re Already On Board.

   Hiring freelancers isn’t a timesaver if you’re wasting time getting them up to speed. The best virtuals are experts at remote collaboration—they won’t iron out their hassles on your dime.

4. No Schmoes, All Pros

   . How about those A-team guys from the pitch? They’re not on your project: say hello to the warm bodies. On a virtual team, there’s nowhere to hide or slack off. All the talent is top talent.

Beware: not every agency calling itself “virtual” is actually a virtual agency. The best ones offer strategic expertise and project management… a virtual marketing department that’s ready to roll on your command. If that sounds good to you, contact us and we’ll show you a lot more reasons to go virtual.

Do you know how many varieties of apples are grown in the world? Neither do we, but I bet you just added it to your “Google” list. In the same way, I bet you didn’t consider that your company does more than just what your main website domain says it does. Many companies own only one domain name. Generally it is the organization’s business name, or if that domain name was not available, the domain is some variation of that business name. Beyond that, many organizations have not thought through how to incorporate keywords into their domain to accompany their digital marketing strategy.

You have likely done some sort of keyword research to see which keywords are related to your business and can be effective for blogging, PPC, advertising, hashtag use and SEO work. You can also extend this information to your domain name strategy.

Why do you want keyword domain names?

1. Create your main website on a domain name using keywords relevant to your business for SEO value and affect your search engine ranking.

2. Catch direct traffic from consumers who use online search regularly in their buying behavior.

3. Forward the additional keyword-rich domains to your main website.

4. Use a keyword domain name as a landing page or microsite and link back to the main website.

5. Create a stand-alone blog on that website that you can share socially and link back to your main website.

Example Use Cases of Strategic Keyword Domains

You may own a mortgage company in Nashville. Home mortgage, mortgage rates, mortgage, and reverse mortgage are all popular keywords for that industry. They are also very popular keywords worldwide, thus the domain names related to those keywords are more expensive. However, there are still opportunities to purchase mortgage-related domain names. (Such as homemortgage.com.)

On another note, maybe you own a furniture store in Nashville and want to find people looking for new bedroom furniture. The domain name bedroomgroups.com may be a good option for you. Many potential customers will search for “bedroom sets” or “bedroom groups” and since Google gives first priority to local search, you can gain a lot of traffic if you have good content on your website that relates to bedroom groups. You can also catch a lot of type-in traffic into the toolbar when users search for “bedroom groups” that way.

This strategy can also work for service-based companies. Home-based food delivery in niche industries are becoming very popular in cities. You could be a service-based company that provides pre-made vegan meals. In this case vegantakeout.com would be a good keyword domain name for you to own. The search and type-in traffic would be great opportunities for your business to connect with people looking for this type of service.

Buying keyword-rich domain names and building a site or forwarding the traffic on that domain can quickly help your online marketing and start producing leads that grow your business. With some simple keyword research and working with a domain name consultant, there are many keyword domain options you can utilize and incorporate into your online marketing efforts to reach new customers.

Guest Post By: Mailynne Calvin
Domain Name & Digital Marketing Consultant
Co-founder at www.plentyofbrands.com

Internet marketing is a complex system with many parts necessary for proper function. It can be difficult to get a firm grasp on every strategy, but with this list of steps you’ll definitely be able to keep up with, or even surpass, the competition.

Creating and Managing a LinkedIn Circle

LinkedIn is proving itself to be a forerunner in the internet marketing strategy world. A profile alone often gets individuals and businesses noticed professionally, but many are now creating groups in which professionals can join together to share their expertise and promote their organizations. Creating and managing such a group is a good way to connect more deeply with those in your industry – and potential clients.

Making Use of Blogs in Your Field

There are blogs for every reader these days, and luckily many have space available to showcase the work of those within their market. Many blogs reach thousands of readers, and the blog owners are great at promoting their sites to increase traffic. Getting a relevant blogger to write about your business or even using their comments section to introduce yourself to their reader base can be a great way to get your name out there and make a worthwhile professional connection.

Creating an eBook or Manual for Free Distribution

If you are an expert in your field, why not share your knowledge? Offering a free ebook, manual, or informational pamphlet that will help potential clients with their endeavors is a good way to showcase your expertise while cementing yourself in their mind as an authority on the subject.

Many internet marketing strategies hinge upon the ability to build meaningful connections. Focus on these things, and your business is sure to thank you for it.

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