Month: February 2023

Marketing is a labor-intensive process that involves many ideas and techniques to promote a company’s services or products. While organizing your marketing strategy all in-house might be an available avenue, hiring an outside marketing company is also a great way to elevate your business and take it to the next level. 

If you do, you must find a partner that suits your needs and can deliver on the goals you seek efficiently and effectively. To find the best partner for your projects and plans, here are several considerations to keep in mind when hiring an outside marketing company. 

Results Aren’t Overnight

Before you contemplate outsourcing your business’s marketing needs to a marketing company, you must realize that results do not come overnight. Marketing is a delicate and labor-intensive process that involves a hefty amount of research into the market, consumer practices and feedback, and much more. That being the case, to create an effective marketing strategy – especially for upcoming business – marketing companies need time to thoroughly analyze any available data from the market and conduct research to create a cohesive and effective strategy. 

As a result, expected outcomes are likely to take some time, making quick turnaround very difficult if you are on a tight deadline. With that in mind, if you are considering hiring a marketing company, be sure to plan in advance so that they have ample opportunity to create a compelling and sustainable strategy for your needs. 

Find One That Customizes to YOUR Needs

Another important consideration is that not all marketing companies operate similarly or offer the same breadth of services. Some companies specialize in specific niches better than others, allowing them to deliver results more ideally suited to the needs of those businesses. With that in mind, when looking for an outside marketing company to outsource work to, you should spend considerable time finding someone with experience or who specializes in the services or products your business offers. 

By finding one that can customize its operations to your needs and has the knowledge and experience for the task, you will ultimately receive better results than working with a company not suited to your business. When choosing candidates, consider their history, the companies they worked with, and whether they have experience building a marketing strategy around your business’s products or services. 

Less Outsource Is Better

While you may want to outsource as much of your marketing research and effort as you can, the reality is that less outsourcing is more likely to lead to better results. For one, who understands your business better than yourself? While an outside company can research and analyze your business data to come to its conclusion, providing as much insight and guidance as possible will help them craft a strategy most suited to your needs. 

That being the case, you should segregate your marketing efforts based on areas that need to be dealt with internally and those better suited for outsourcing. For instance, you can manage your business’s social media in-house while leaving any video projects or graphic design work to a third-party company. Whichever the case, consider doing as much as you can internally and outsourcing what is necessary while providing as much direction and guidance as possible. It will allow you to achieve better results and more effective marketing overall. 

Full-Service Is Great

Social Link’s teams of experienced and proven marketing specialists can help you take your business to the next level with a full suite of marketing services. From branding and graphics to video and social media, they can help you create a marketing strategy uniquely catering to your business’s needs and that of your clients. While conducting as much of your marketing efforts in-house is ideal, sometimes outsourcing most, if not all, is necessary for some projects. 

Additionally, they have experts that can assist you with webpage and app development, UI/UX designs, and more. Whatever your needs are, we can help you craft an effective strategy that will elevate your business and help ensure your success. That is the benefit of full-service marketing companies: we take care of all your needs. 

Find the Right Marketing Company For You

In a nutshell, the key to a successful marketing strategy is putting the effort in the hands of the right people and outsourcing where it is necessary to speed things up or fill in the gaps. Whether you are looking for specific services or a full-service marketing company, the most important thing is to find one that is suited to your business and has the relevant experience to deliver. 

Social Link is a full-service marketing agency based in Nashville, TN with a branch in Fort Lauderdale, FL that partners with businesses and influencers to enhance their brands, increase customer engagement, and drive revenue growth. Our team of experts specializes in growing businesses by connecting them to their communities needs. We have a proven track record since 2008 of delivering results for major Fortune 500 brands such as Allison Transmission, Hilton, American Psychology Association, Job.com, and Call Design North America. We also specialize in helping small and startup companies grow aggressively.

At Social Link, we believe a strong work culture is important because it can help to create a positive and productive environment for employees. It can also help to attract and retain talented employees, and increase employee satisfaction and engagement. A strong culture can also help to align employee values and decision-making with the company’s values and goals. Additionally, it can help to improve communication and collaboration among employees and promote a sense of community within the organization. This can lead to increased productivity, innovation, and ultimately, success for the organization and our clients.

Our services include strategic go-to-market planning, content creation, video production, and in-house development to streamline technology needs. We understand that marketing and advertising channels are constantly evolving, which is why we frequently touch on web development, app development, UI/UX design, and SAAS product development. By providing both creative and tech talent in-house, we are able to streamline the process and ensure that all of your technology and content creation needs are met in a timely and efficient manner. We help companies develop campaigns and advertising strategies that make a measurable positive impact.

Our hiring process prioritizes diversity and inclusion in our hiring processes. We believe that a diverse workforce not only is the right thing but also creates a brighter work culture and ultimately a better experience for our clients. We celebrate everyone’s individuality and story, and we recognize that everyone works differently. As such, we have implemented a hybrid schedule to ensure the best of both worlds, allowing for flexibility and structure. 

Our office hours are Monday through Friday from 9 AM to 3 PM. In the summertime, we only work half days until noon and are optional in the office. We encourage our team to work in the office when it is best for them, and we keep standard hours to ensure there is connection and focus. Some things are just better problem-solved in person to keep the creative juices flowing. The remaining time can be used however our employees see fit. Whether that’s working at night when inspiration strikes, taking time to recharge after a stressful project or educating themselves on furthering their creative talents.

“If our employees are happy, our clients are happy. Our journey’s are all different and we celebrate that at Social Link. We have recruited some seriously creative talent to further support industry trends in video production, web design, social influencer marketing, and omnichannel advertising. It’s not just a group of people showing up to work because we have to.  We operate as a support system for each other. We want to be the best full-service marketing agency that Nashville has to offer in growth marketing. That starts with our employees. We hire the best because that’s what our clients deserve.”, said Brady O’Rourke, CEO. 

“ We offer health, dental, vision, etc. and this year we introduced paid maternity and paternity leave, added 401k savings, and promote supporting mental health needs. We encourage everyone to talk about mental health at their level of comfort. Preserving personal time, pausing notifications, working out, and stepping away is critical. Some days you just need space. Others work 15 hours because creativity hits. Some roles and personalities require structure. We’ve found a healthy blend. The real benefit is not hating your job and being proud to be a part of a winning team. We want our employees to be at their best when it’s go-time.”, continued O’Rourke.

Social Link’s team of experts specializes in helping companies grow. Our Mission & Vision is to be the go-to marketing agency for any businesses that need professional resources to help them start, grow, or scale their business model. We understand that building a successful marketing campaign takes time and effort, which is why we are committed to working closely with our clients to ensure that their needs are met. We believe in transparent communication and will always keep our clients informed.

“We try to be as flexible as possible, and that’s even reflected in our PTO policy. If you need time off – take it and make the most of it. We want people who want to be here and to be valuable contributors to our company and our clients. We’re all in it together, and we know that giving them the space to be themselves is what gets us there. ”, said Tyler Dishman, VP, Business Development.

In addition to our work, Social Link is committed to giving back to the community. We have actively volunteered on the Tennessee Pride Chamber of Commerce marketing committee and have donated our services since 2019. During this time, we helped the Chamber strategize for going statewide, creating a whole new brand, and full-service content development for social media, billboards, and video. Today, we continue to support the Tennessee Pride Chamber of Commerce by helping them expand awareness into new and rural markets in Tennessee.