Month: October 2019

Categories
Blog Online Marketing Tips and Tricks

Marketing Cannabis: We Are Here For You.

Marketing Cannabis: We Are Here For You.

Calling all cannabis companies! Is your business in need of a marketing agency? Look no further: we are Social Link, a one-stop marketing shop, and we welcome you. Whether you’re a plant-touching business in charge of cultivating and distributing cannabis, or an ancillary company supporting the growth, processing, and sale of cannabis products, we are here for you. 

At Social Link, we understand, admire, and respect the importance of the cannabis industry. We are dedicated to championing organizations within the marijuana sector by providing them with high-quality, cutting-edge marketing services that improve business, reach potential customers, and boost sales. 

weighing cannabis

Our “Can-Do” Approach to Cannabis 

We are your ally in the fight to destigmatize marijuana use, whether it’s medicinal or recreational. We are ready to bust myths, bring accurate facts and figures to the forefront, and clear up falsehoods and fables surrounding cannabis use. It’s time to open non-users’ minds about weed and educate people on the many products and benefits cannabis offers. 

We are your marketing partner in the ever-changing, rapidly evolving cannabis environment. We see you and support your mission, your business, and your goals. 

Marketing Marijuana? We’re ready.

Marketing, content creation, and advertising can seem overwhelming at first, especially within the formidable cannabis industry. However, we are here to help you every step of the way. You’re not alone. With us by your side, you have one less thing to worry about. We’ll take care of the hard stuff so you and your employees have the time to focus on the specific ins and outs of running your business.

Think of us as your right-hand man, your content guide, your behind-the-scenes magical marketing guru ready to swoop in and get your company headed in the right direction. Never fear: we are here to transform seemingly impossible roadblocks and potential obstacles into opportunities for success. 

 

Ready, Set, Grow!

The rules of digital marketing are constantly changing. We are here to help you stay ahead of the game.

We take you and your business seriously. There is much money to be made and plenty of success to be had within the cannabis industry, and we are the people to take you and your company to the next level. 

Whether medicinal or recreational, cannabis is a huge money-maker and we have the skill-set and resources to make it happen for you and your business. 

Here to Help

Social Link can help target your customers with relevant content that delivers what they’re searching for. We know how to put ourselves in your clients’ shoes. We make communication a two-way street, all the while driving ROI and channeling users into action. 

Ready to see what we can do? Let’s get started. Reach out to us today to learn more and get the ball rolling. 

 

Capitalizing on Cannabis 

As more and more states approve cannabis for recreational and/or medicinal use, a previously untapped market has quickly emerged. From medical dispensaries to recreational shops, marijuana suppliers are now serving a broader base of consumers. Capital from North American public cannabis companies totaled $394.1 million in January 2019, and that’s just the beginning. The forecasted growth of the robust US cannabis industry is slated to reach up to $80 billion by 2030.

According to Business Insider, the estimated total demand for marijuana is more than the $36 billion of video games and $19.9 billion of doughnuts sold in 2017, and approximately 55 million Americans are cannabis users. 

 

Best Buds

With newer marijuana markets embracing social equity programs and diversification enhancing profitability of marijuana product manufacturers, there has never been a better time to be in the booming cannabis industry.

The United States accounts for 90% of the global marijuana market, making this country the perfect place for budding cannabis businesses (pun intended) to truly thrive.

According to a recent report by Grand View Research, Inc., the “growing adoption of cannabis as a pharmaceutical product for treating severe medical conditions, such as cancer, Parkinson’s disease, Alzheimer’s disease, arthritis, and other neurological conditions is anticipated to drive demand for medical marijuana in the forthcoming years.” Another aspect that will boost the demand is the “increasing need for pain management therapies and growing disease burden of chronic pain among elders.”

Marijuana has quickly become a big business, which is why you need big marketing strategies to go along with it. This is where we can help: we are ready and willing to hit the ground running and maximize your company’s potential and enhance the great work you already do. 

 

Who We Are

At Social Link, we provide you with the full team of specialists you need to execute your digital marketing strategy to help you make informed decisions that affect your bottom line. We are your virtual marketing department. 

Established in 2008, Social Link has developed systems and approaches to social media and internet marketing that now maintain a level of quality unmatched in the industry. Social Link is committed to being the best of the best.

 

Looking for results? We drive them.

Our mission is to be the go-to marketing professionals for all small- and medium-sized organizations that need the proper resources to help grow their business. We excel at connecting the right people at the right time with the right brand messages. 

By concentrating on the essentials, we drive actionable results.  It’s important for us to keep the goals and strategy the focus, with an expert execution of deliverables to support them. Social Link lets the data tell the story and drive the decision making.  And as always, the client comes before the competitor. 

 

Not to brag, but we’re pretty popular.

We’ve worked with a wide variety of industries, from healthcare and retail to hospitality and real estate, going above and beyond for each of our clients. 

Our professionals work from home all over the country and even internationally. We believe that happy employees create happy customers. This also allows us to network with people around the world to find some of the best experts in their field. 

We never compromise our quality or cut corners. We always work with you to offer services that will be relevant to you and your unique needs by strategizing to fortify your marketing goals with a desired customer base.

 

What We Do

Welcome to Social Link. This is where big ideas begin. We define the outcomes, the offering, the customer, and the message. We help grow business. Our services include lead generation, SEO, web development, strategy, graphic design, social media, app development, content, and more. 

Looking for an engaging website? We build mobile-first, adaptive, fully responsive sites. On the hunt for infographics? We simplify complex information in a way that’s fun, visually intuitive, and inviting. Ready for content generation that gets the job done? We bring you big ideas—the ones that energize your campaign and get current and new customers excited. 

 

We’ve Got it All.

Social Link provides simple, at-a-glance tools for monitoring and optimizing traffic and conversion. We’ll make sure your content is 100% optimized. We’ve got the tools and expertise to attract, convert, close, and transform visitors into advocates. We tailor messages to the medium and customer—email, social, pay-per-click, blogs, and more. You’ll get seamless campaign experiences with unified marketing messages for your clients. Every team is led by a campaign strategist who keeps the whole mission on track and on time.

 

What are you waiting for? Get started today!

Categories
News Online Marketing Video Marketing

Best and Essential Video Editing Tips and Instructions

Video Editing
Creative abstract 3D render illustration of modern laptop or notebook computer PC with professional video footage editing production software program app on the screen display or monitor isolated on white background with reflection effect

Creating a high-quality video can be a lengthy and challenging process, as there are several phases to go through. Each has specific essential steps necessary for making an outstanding video that you’ll be genuinely proud of. However, the most crucial part of creating a video is video editing. Here are the top reasons why video editing is the most vital step in video production.

Reviewing All Your Content

In the editing stage, you get to go through every footage you’ve made to see what you can work with. You get to take a step back and carefully examine how you can put everything together so that it becomes significant.

What if you don’t sit down to review your content before putting all the pieces together? You may overlook some remarkable shots that don’t seem that way at first.

 

Bringing All the Shots to Life

The video editing stage is the part where you bring your story to life. It’s the part where everything you’ve shot comes alive and tells a unique story. But to tell the real story, you must thoroughly review and edit everything, so that you don’t miss something amazing.

This is the part that can make or break your video, so it’s incredibly vital that you don’t skip it.

video editing team

Creating a Unified Whole

If you don’t sit down to edit your footage before creating its final form, how will you choose the right coloring? How will you decide on the pacing, transitions, visual effects, and everything else that will make your video stand out?

During editing, you make sure that all your footage and audio come together to create a unified whole that works. You make sure that your video is of the highest quality, and that it sends the right message.

video marketing agency
video marketing agency

Seven Best Video Editing Tips

Video editing is not something you can learn in a day, but it also isn’t rocket science. With the right tools at your disposal, you can start editing videos like a pro before you know it.

Here are the essential tips that can make the process easier and help you become an excellent video editor.

1. Pick the Right Video Editing Software

Choosing the right video editing software is the most vital step you need to take. If you work with an outdated software solution, your talent may not shine through your videos as much as you’d like.

However, utilizing the latest, most advanced software also may not be ideal. This is because it may not fit all your needs perfectly.

Therefore, pick the software that suits your needs and your unique editing style. Try out a few tools before committing to one, so that you can make an informed decision. Luckily, there are plenty of free tools, but all the premium solutions also have trial versions.

2. Work on a Fast Computer

Editing videos on a fast computer will make all the difference. Instead of waiting for your computer to render forever, you can quickly edit your footage and focus on telling your story.

What computer you’ll choose depends entirely on your personal preferences. However, there are ways to speed up your computer, no matter which you have. You can increase your RAM, get an SSD, get a faster processor, and get a perfect video card.

 

3. Add High-Quality Music and Sound Effects

Music can turn your every video into an exceptional creation, as it can even overplay the visuals. It can make a huge difference, so make sure you choose something compelling that fits with the story perfectly.

Music, together with the right sound effects, will set the mood and add the necessary depth to your videos. When adding music, make sure you create perfectly-timed cuts to the beat, as that will make or break your every video. Also, get a license from a royalty-free music editor, so that you can treat your videos with the best possible audios.

video marketing heaphones

4. Master Your Standard Cut Editing Technique

A standard cut is the most basic and common cut in video editing, but you need to master it before practicing all the other cuts. It’s the cut that connects two frames, bringing two separate video clips together as one.

Have in mind that this cut doesn’t evoke powerful emotions. Therefore, learn how to make jump cuts, montage, wipe, cross-dissolve, cross cuts, J or L cuts, fade in/out, match cuts, cutaway cuts, and much more.

 

5. Leverage Close-Ups and Medium Shots in Narrative Features

When filming narrative features or documentaries, make sure you have a lot of close-ups and medium shots. They will engage your viewers more and evoke powerful emotions.

This is because they’ll be able to see the facial expressions of the speakers in the video. Viewers will also see people’s body language better.

Physical cues often communicate much more than words, which is precisely why close-ups and medium shots are essential.

 

6. Perform Adequate Color Corrections

The right colors can help you send the right message, as they can set the mood and atmosphere, and evoke emotions. Conducting color corrections while editing a video is vital for making sure that your every footage is consistent.

Make sure you perform all the color-corrections on your RAW format video footage because it’s much easier to manipulate it.

7. Get a Fast-Hard Drive

You already know that you need a fast computer overall but pay special attention to your hard drive. If you have a slow hard drive, it will take a long time for your computer to render your videos. This is true even if you have a high-quality video editing software.

Also, a slow hard drive may result in you losing some frames in the process.

When searching for a fast hard drive, look for the rapid rotation speed – minimum 7200 RPM. As already mentioned, you can also get an SSD, and those available nowadays have excellent rotation speeds.

Make sure your File Transfer interface is also of the highest quality so that your transfer rate can be high. The best options for video editing are Thunderbolt or USB 3.0/USB-C.

Conclusion

Video editing is genuinely the most paramount part of making videos and films. It can help you tap into the consciousness of your viewers and enable them to connect with your creation emotionally. It can help you create a masterpiece that sets you apart from everyone else in the industry. It is an excellent idea to outsource your video editing services to professional video editing professionals like Back Office Pro company.

Just like choosing the right camera is vital for your work, so is carefully editing everything that you’ve shot.

Looking for a company that can offer marketing then click here to request a quote!

Categories
Digital Marketing

Paid Advertising: The Do’s and Don’ts

Often the failure of a company comes not from their products or service they offer, but a lack of understanding in the area of advertising. Understandably, crafting, and executing an effective marketing strategy is no easy task. Therefore, we’ve laid out some of the best do’s and don’ts to keep in mind when dealing with paid advertising.

DO: Use Engaging Language

Part of the goal of an effective advertisement is to have people click on your advertisement. However, in order to accomplish this, you must first demonstrate to your customer base that your company is not another soulless entity. The use of engaging language can really increase your PPC or pay per click ratio. So, what other examples are there of engaging advertisements? One of the best ways to accomplish this is to have the readers be a part of the conversation rather than simply promoting your product. This means providing coupons, questions within the ad, and other types of call to action language in your advertisements.

DON’T: Look Like Clickbait

Advertisements online are already seen as scams by most consumers, dressing up your ligament company as one will do you no favors. Therefore, you should try your best to not come across as clickbait. What does a clickbait advertisement look like? Say you’re promoting a cleaning service. Claiming to clean 100 percent of all germs and dust from a person’s home is unrealistic, and your audience knows it. This will no doubt place you into the clickbait category. Clickbait ads also often include stock photos that clearly do not depict your real business.

DO: Set Up a Place for Reviews

Today’s consumer understands the risk of buying a product or service online. There have been countless horror stories where people pay money to what they think is a legitimate site only to be scammed. Setting up a place for reviews allows your customers to not only share their own experience with you but allow potential clients to read about past jobs. This provides a level of confidence that would otherwise have not been there if not for your list of reviews.

DON’T: Pay People to Leave Reviews

Let’s be real for a second; nobody likes to be criticized in person or online. However, attempting to pay people to leave reviews is one of the worst things you can do for the reputation of your company. Contrary to popular belief, nothing but positive reviews can, in fact, cause people to question your legitimacy. Consumers are not dumb; they understand that every company has one or two bad reviews, but it hardly ever leads to rejection. In addition to seeming fake, there are plenty of more consequences to purchasing reviews. If you buy fake reviews for your business page, your business can end up getting flagged and potentially penalized.

DO: Track the Data

An advertisement is only as good as the audience it is reaching. Crafting an engaging and effective ad can bring you a good amount of people to your site or physical store, but eventually, that audience begins to dwindle. This is because you are simply advertising to the same audience that you already won over. Tracking data provides you with the opportunity to then implement another wave of advertisement towards people with similar interests and purchasing history. Knowing your demographics is important when understanding and deploy your advertisements.

Don’t: Fail to Ask Your Audience to Act

You’ve done everything right: the design, the video production, and the sales pitch. However, one of the most common things business owners leave out of their paid advertisement is probably the most important thing, a call to action. A call to action can literally make or break your ad. This is because it’s hard enough to have people click on your link, let alone make them want to do it on their own. You may think this is a pushy sales tactics, but the fact is that most people need to be asked to act. Even if it’s not a call to purchase, other CTA options can still be effective. Some good examples of other CTA options include a call to receive more information and a call to visit the store during the current month.

DO: Have a Consistent Voice

Having a consistent voice doesn’t mean being boring. While it’s great to be unpredictable and outlandish within your advertisements, it is also important to be consistent with your message. Customers want to know what they are getting, but when your voice and message keep changing you shouldn’t be surprised when they begin to leave your website. This can be best accomplished through the minimizing of your advertisement department. Too many people can lead to too many types of voices across your platforms.

Don’t: Talk Too Much

Going into a loop in your advertisement can often cause people to become frustrated and go about their business. Don’t talk too much within your ad copy. Providing information is important, but it needs to be short and sweet. A good example of a short and sweet message is one that introduces the product/service, lays out clear benefits, and promotes a call to action.

Creating and executing an effective paid advertisement can really increase a company’s profit and exposure. It will not happen overnight but through the proper implementation of the topics listed above, anyone can learn how to use paid advertising to increase sales.

Categories
Featured News

Best Marketing Agency & Advertising 2019 Clutch Award

Social Link Named Top Advertising & Marketing Agency

At Social Link, our team of digital strategists has developed high-quality systems and approaches to social media and internet marketing.

We are excited to announce that our dedication to strategizing to fortify your marketing goals with your desired customer base has earned us a spot on the 2019 Clutch list of leaders for advertising and marketing services in the legal industry.

This recognition exemplifies our firm belief in never compromising with the quality of our deliverables or cutting corners. It is proven that using our inbound marketing will connect people to your brand.   

Based on our Clutch reviews, past clients in the legal field have praised our innovative thinking, efficient project implementation, and attentive communication. We have also been highlighted for our web design work in the past.

“We strive to excel all of our clients expectations and honored to be selected.” -CEO, Social Link

Clutch is a B2B ratings and reviews platform that provides firm recommendations and buying options to businesses based on objective data-driven research and feedback that comes directly from our clients’ experiences.

The Manifest, a data-driven resource and Clutch sister site, lists us as a top social media marketing agency in Nashville. Our social media campaigns are also showcased on Visual Objects, another Clutch sister site dedicated to creative and design companies.

To our loyal customers and the associates at Clutch, we would like to say thank you for making this spotlight possible.

Get your initial consultation today to start driving leads that will nurture your visitors into converted sales opportunities and customers. Contact.