Month: July 2018

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Digital Marketing Online Marketing SEO Social Media Social Media Marketing

How New Musicians Can Benefit from Inbound Marketing

New musicians are in a vicious cycle. They can’t get people to listen to their music because it’s not being promoted, and nobody will promote their music because it’s not being listened to.

However, there’s no reason to despair and hang up the six strings just yet. One of the most popular ways new musicians can develop traction is through inbound marketing.

Inbound marketing is a relatively new form of marketing that utilizes multiple platforms, channels and media outlets to get your message to the people who need to hear it most.

Here are just a few ways new musicians can benefit from inbound marketing:

  • Establishes professionalism early. Most new musicians start by posting their content on YouTube and SoundCloud, where it’s all too easy to get lost in the crowd. Inbound marketing creates a strong, cohesive brand and image that not only communicates professionalism, but strengthens the chances of getting a musician’s message heard by the early adopters who create a following by spreading the word to their friends.
  • Better connection with fans. Inbound marketing allows new musicians to keep fans updated, obtain feedback, and gain a sense of what they like and what they don’t. The feedback is more reliable than the likes or comments of social media channels as it’s coming directly from fans whose primary interest is in the music itself, instead of promoting their own social media pages and content.
  • Maximize content visibility. While it’s always good to create a lot of content for fans, inbound marketing makes sure that the content that has already been created gets maximum visibility. A gig announcement in an email will be more effective than hoping people see it posted on the Facebook page. Websites can be used to generate anticipation for new releases. Email lists with high numbers show producers and promoters the potential for your music’s profitability.

New musicians ready to take a step up in the industry should be looking into inbound marketing methods to get their music heard by the right people.

Companies like Social Link are experienced in helping new musicians increase visibility and establish themselves in the industry through inbound marketing. To learn more about our effective and affordable options, visit our home page.

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Blog News Web Development

Google Chrome 68 Error Message: Secure Your Website

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There’s a message you may have seen pop up on your WordPress admin email recently, which talks about how your site is not secure with the release of Google Chrome 68.

This may be confusing to some people, so let’s break down what is happening and what this means for businesses with a WordPress site:

What is Google Chrome 68?

Google Chrome 68 is the latest update of Google’s Chrome web browser.

Why am I getting this message?

For a while now, Google has been encouraging websites to use the HTTPS protocol instead of the standard HTTP. To provide some background, protocol is the process of transferring data from a website to your web browser. That last ’S’ in HTTPS stands for ‘secure’ because it has an added security feature that makes it difficult for third parties to hack into the data transfer and find out what information is being exchanged. However, many WordPress sites still use old HTTP protocol, which does not have the security feature. Chrome 68 will mark all of these websites as ‘not secure’ for any visitor who clicks on them using the new version of the browser.

What does this mean for my website?

Chrome is one of the most popular browser with an estimate 1 billion users. Therefore, businesses with websites that are stuck on the old HTTP protocol are likely to see a drop in traffic and potentially business activity. Most businesses who provide services online or via ecommerce will already be protected, but everyone else will need to take measures to update their sites to provide secure browsing and resume a steady flow of internet traffic.

How can I update my site?

To make the shift between HTTP and HTTPS, a new secure socket layer or SSL needs to be setup and installed. If this doesn’t happen, the error will keep being repeated for the customer trying to access the site and the business’s website will decrease in search rankings and customer visibility, which could all have a negative long-term impact on business operations and revenue.

Google Chrome 68 is being released in July. Businesses who have received the message that their website will not be supported with the new browser update need to act fast to make sure they are not left behind and that customers can still access their websites. Social Link has been making sites ready for HTTPS since the update was announced and we can help set up the new SSL that will prevent customers from going to competitors who have already made the shift. If you’re in need of our help, don’t hesitate to contact us.

  Need help making your site secure? Contact us today and we will help install your SSL and remove the Google Chrome 68 security error message.[/et_pb_text][/et_pb_column] [/et_pb_row] [/et_pb_section]