Month: September 2015

Categories
Online Marketing Web Design Web Development

5 Things to Know When Looking for a Web Designer

use keywords for domain names

How to Find the Right Web Designer for You

Web designers come from many diverse backgrounds. As with any service, fit is one of the most important indicators to future success. If you aren’t comfortable working with an individual or team, you may not see eye-to-eye on strategy, tactics, or design elements. Find a web designer that can make your online content shine with these tips:

Can the web designer work with preexisting technology? Many business websites are tied into internal systems like accounting, billing, or CRM programs. Choose web designers in Nashville who understand your background processes and who can help you find custom solutions for your needs.

    1. Will the design require intensive maintenance? You may or may not be ready to take on a web design that requires increased graphics production or regular updates with current content. Before you set your heart on a design, make sure that your designer understands your long-term goals for the site design and how users will be interacting with it.

 

    1. Does the designer understand your business and audience? Web designers that fail to do research and don’t listen carefully to understand your brand, mission, and market may miss the mark when they start to incorporate design elements. A great designer will ask you many in-depth questions about your company before offering advice on design and functionality.

 

    1. Does the designer understand the end-game? Successful designers will refer to terms like ROI, business goals, lead generation, and other business-related goals concerning your website. Look for the designer who understands the importance of high-quality content and ignore phrases that don’t directly tie into your needs. Words like branding, clean, and passion are expected in design work, but the main goals of a professional website include engaging and converting prospects.

 

    1. Does the designer deliver custom content? Anyone can create a website based on a template. A successful web designer will custom build a site to match his or her clients’ needs. References can be helpful for checking customer satisfaction but they may not tell the whole story. Ask about the results of a web design instead of judging a designer based on his or her portfolio alone.

 

Get in touch with our team of web designers in Nashville for a customized design experience focused on increased ROI for your company.

Categories
Online Marketing Social Media Marketing

Who is Using Social Media Really Well Today?

Social Link Who is using social media really well

Some individual and business personalities thrive on social media interactions, while others crash and burn. What makes some stand out more than others? Here are some of social media’s brightest stars and what they’re doing differently.

  • Chipotle – Chipotle Mexican Grill Inc. is one of the most well-known Tex-Mex chains in the US today. They have 4 million followers on several different social networks, which are managed by a 5 person team. They attribute their social media success to providing a personal touch by reaching out to individuals and creating diverse content.
  • NBA – The NBA won Adweek’s Shorty Award for the best Twitter social media use. The basketball organization was cited for their innovative use of a social media forum to promote transparency at games. Today, sports teams are providing more in-depth information to their social media followers for an insider’s look, whether you’re at the game or half a world away.
  • Fitness trainers – On their own, and as part of a larger organization, fitness trainers are reaching an ever-expanding audience through social media. See unretouched before and after pictures of extreme weight loss and an unprecedented level of awareness about why “healthy” looks different on different people. 2015 is the year that everyone is embracing fitness and nutrition to reach health-goals rather than conform to a particular body ideal.
  • Taco Bell – Taco Bell has been in the mainstream media several times for their original, funny, and creative content. The brand has an exceptional understanding of their target market and what makes them want to engage with the brand on social media. The company consistently interacts with consumers on sites like Twitter and even pokes fun at competitor fast-food chains.

One of the biggest lessons companies and individuals can learn from these social media superstars is that social media posts are about remaining true to a brand, personality, and culture. Be yourself and engage with your followers online in a real, candid way. Learn more about social media in Nashville by contacting our team today.