Categories
Blog Email Marketing Online Marketing

Why You Should Consider Selling Online

We have truly entered a new age of commerce. Online marketing and sales are at an all-time high, and many businesses operate solely through a virtual platform. If your company does in-person work, it may be a good idea to look into getting involved with online sales. Here are a few reasons that selling online can greatly help your business and your image.

– The internet is a great venue for vendors. There is an ability to generate new clients without leaving your office, the opportunity to open your company up to a much broader geographical range, and the increase of potential inventory. Online marketing opens many doors with relatively low cost.

– Online shops also offer an easy buying experience to customers, allowing them to peruse a wide variety of items and make quick and easy purchases.

– Selling online allows you to be open 24 hours a day. There is no reason an online shop should ever close, so you are able to make a sale while you sleep or on the weekend without cutting into your private time.

– An online presence gives you the ability to provide your customers with an increased level of service. You are accessible to buyers on a new level, meaning that any issues with products or questions about purchases will be addressed quickly. As an added benefit, your customers will be more satisfied. You can also utilize online marketing to keep customers abreast of new developments from your company.

There is a wide range of benefits to conducting business online, from visibility and accessibility to increased customer care and decreased costs. Moreover, online sales do not have to negate the physical presence of your store, so what are you waiting for? It’s time to give your business a boost by taking it to the web.

Categories
Web Development

How to Tell if Your Website Needs a Makeover

Many business owners feel that once their website is live, they can rest easy knowing that it is doing its job. Often this is the case, but it is important to periodically take stock of what your website’s job actually is and how efficiently it is performing. Below are a few factors to analyze when determining whether your website could use a remodel.

You Aren’t Getting SEO Traffic

You may think you have gotten your site into top SEO shape, but the ever-changing search engine criteria isn’t something that is easily kept up with. Luckily, there are internet marketing services that can pull your website from internet obscurity into the glow of the front page result.

Your Visitors Aren’t Turning into Customers or Clients

If you notice that your page is getting multiple hits but your phone isn’t ringing or your inbox isn’t filling up as a result, it may be time to take a closer look at your site. Is the content informative enough? Do you have noticeable calls to action throughout relevant pages? Make sure your website acts as both informational and motivational, and if it isn’t generating new business, consider redesigning.

You Aren’t Accessible on Mobile Devices

These days, every web site should be easily accessed via a mobile device. Google’s recent crackdown on sites that are not optimized for mobile devices is a great indicator of the importance of this capability. Now, non-mobile sites are not only visited less, they are found less on search engines.

For most companies, a website is an online representation of themselves and is most useful when it is generating traffic and revenue. Keep an eye on your site to ensure it is still working for you, and, if it isn’t, consider looking into internet marketing services to help make it a great asset.