Month: May 2013

Categories
Social Media Marketing Tips and Tricks

LinkedIn Social Marketing

linkedin-logo

Of all the social networks, stats show that business owners should be spending the most time on LinkedIn, yet this social network is often the most overlooked. In terms of social marketing, business owners spend so much time focused on Facebook and Twitter – which is great! – but LinkedIn users have the highest median income at $109,000 and are more likely to do business deals online than other social network users.

 

So what does it take to optimize your LinkedIn presence? Fortunately, achieving results doesn’t take a heavy time investment and only requires activity 3-5 days a week. For best results, try spending 30-45 minutes on LinkedIn a day, diffusing your time around morning, noon, and night when traffic is substantially higher. To maximize your impact, share the majority of your posts during weekdays and focus on social engagement during the weekend.

Advanced LinkedIn Strategies

Now that you know the best times to interact on LinkedIn, it’s time to consider more advanced strategies. These best practices for LinkedIn will help you accelerate your social network growth this year.

 

  1. Identify Thought Leaders in Your Industry. Compile a list of the top thought leaders of your industry on LinkedIn. Once you have the list, connect with them on LinkedIn as well as their other social networks. By slowly cultivating a LinkedIn relationship with these leaders, they might eventually share your posts to their established group of followers. Before they’ll ever share your content, though, be sure to share their posts to your network and truly seek to engage with them.
  2. Join a group. By joining a LinkedIn group specific to your industry, you can easily connect with other professionals who are inherently interested in your business and what you have to offer. Don’t be self-promotional. Instead, add to the discussion and cultivate relationships with the group’s most active and influential members.
  3. Think from the consumer’s point of view. On LinkedIn, it’s tempting to get very technical with your language and place the focus on your professional experience. Instead, make your profile summary compelling, relatable, and memorable. In other words, treat your LinkedIn profile like it’s content from your website. Yes, you want to showcase important information, but make it pop – make it catchy!

 

Categories
Social Media Marketing Tips and Tricks

YouTube Marketing Success

Tips for Incredible YouTube Marketing Success

 

With over 72 hours of video uploaded to YouTube every minute, most content creators get lost in the ocean of new footage. However, brands that know how to leverage their YouTube presence have witnessed incredible success from the world’s second largest search engine. Brands such as Vat19 and DollarShaveClub receive millions of visits to their sites each month thanks largely in part to their YouTube channels. So how can you take advantage of this tool?

 

  1. Focus 110 percent of your efforts on content. While it’s tempting to promote your business or products through your YouTube videos, that shouldn’t be the focus. Traditional advertising doesn’t work on YouTube. Instead, create content that’s witty, engaging, and out of the ordinary – this is the content that thrives on YouTube. Don’t believe us? Check out these creatively engaging videos by some of the world’s largest brands!

 

 

 

Now, this isn’t to say that you can’t post serious content such as how-to videos or in-depth discussions, but if you pretend that you’re cultivating a new channel for television, you’ll find yourself focusing on content instead of promotions.

  1. Take advantage of annotations. YouTube annotations allow you to make text appear on the video screen wherever and whenever you want. While most viewers might find this annoying, using annotations to enhance the user experience results in loyal viewers. For instance, use annotations to link to related videos that viewers will enjoy. You can even use annotations to encourage viewers to leave comments and subscribe to your channel!
  2. Link people to your website. While garnering a solid YouTube following can take some time, be sure to always use your videos as an opportunity to push people to your site. After all, what’s the point of marketing on YouTube if those users never visit your other pages? To do this, you should not only link to your site in each and every video, but also verbally mention your site in your video content. This ensures that your brand is continuously promoted to viewers in an effective manner